Step into any Indian household, and you’re bound to encounter a delicious dilemma: what snack to munch on next? The aroma of spices fills the air, and the excitement of gathering around the table awaits. But who holds the keys to this culinary kingdom? Well, hold onto your samosas because the answer might surprise you!
Youth Influence In Family Snacking
In a quest to uncover the mysteries of family snacking, Godrej Yummiez, the wizards behind those ready-to-cook delights, embarked on an epic journey. They dubbed it the “STTEM—Safety, Technology, Taste, Ease & Mood Uplifter”—The India Snacking Report (Volume I). Think of it as the treasure map to every family’s snack drawer secrets.
Who’s the real decision-maker when it comes to what we munch on? Let’s dive into the fascinating insights:
Youth Takes the Lead
Surprise, surprise! It’s the energetic bunch aged between 18 and 30 who often steer the ship when it comes to family snacking choices. They hold a whopping 34% influence nationwide, making them the undeniable snack commanders.
Kids Aren’t Far Behind
Don’t underestimate the little ones! Kids, those adorable bundles of energy, contribute significantly too, clocking in at 27%. In some regions, like Hyderabad, they even hold a substantial 33% sway over snack selections.
Regional Flavours
From the East to the West and from the North to the South, regional preferences paint a colourful picture. In the East, youth reign supreme, with a commanding 40% influence, closely followed by the West at 34%.
City Snapshots
Ever wondered who dictates the snacking scene in your city? Kolkata takes the crown with a staggering 40% youth influence, closely trailed by Lucknow at 37%. Ahmedabad, Bangalore, and Mumbai aren’t far behind, each showcasing their unique snacking vibes.
Also Read: Mumbai’s Newest Haunt Offers More Than Just Great Food; It’s A Mind-Bending Experience!
The Evolution Of Indian Snacking Trends
Mohit Marwaha, AVP of Yummiez, rightly points out the evolving landscape where youngsters lead the snacking charge. It’s not just about convenience; it’s about exploring new flavours and options and shaping family traditions along the way. Commissioned by Godrej Yummiez, this insightful report was crafted by InQognito Insights, covering ten vibrant cities across India.
So, there you have it! Next time you reach for a snack, remember, that it might not just be your craving at play—it could be a collective decision shaped by the pulse of your family and the influence of the ever-dynamic youth. Cheers to the snacks and the moments they create!
Cover Image Courtesy: Canva