With 60% More Bookings For Thailand, Airbnb Launches A Creative Guide To Bangkok

Bangkok is a city that pulsates with life, colour, and creativity. Now, the first-ever Airbnb city guide for Thailand, Airbnb Creative Guide to Bangkok, highlights Bangkok’s creative scene, energetic neighbourhoods, and local tastemakers.

Airbnb’s Creative Guide To Bangkok

In 2023, Bangkok emerged as the most popular destination city in Thailand, which was also the most visited country in Southeast Asia according to Airbnb. The number of nights reserved in Thailand on Airbnb in 2023 increased by almost 60% year over year as the travel industry continues to flourish. This Airbnb Guide is curated with local insights from well-known Thai tastemakers and Airbnb Superhosts. It is also made, keeping with the Bangkok Metropolitan Administration’s (BMA) objectives to promote creative tourism. The four neighbourhoods—Talat Noi, Wang Doem, Talat Phlu, and Kudi Chin—are highlighted.

Airbnb’s Creative Guide to Bangkok includes the newest creative hangouts, local cuisine, authentic stays, and must-see locations, ranging from street art and local markets to architecture and cuisine. To promote tourism before Songkran, the guide, which is available in English, Chinese, and Thai, will be distributed throughout Asia-Pacific, especially in Thailand’s main travel corridors with China and India.

Airbnb organised a panel discussion titled, “A New Era of Bangkok Tourism: Creative, Cultural and Community-led” as part of the introduction of Airbnb’s Creative Guide to Bangkok. The conversation featured prominent Thai voices from the creative and tourist communities, as well as the Bangkok Metropolitan Administration and UNESCO. Airbnb organised a panel discussion titled “A New Era of Bangkok Tourism: Creative, Cultural and Community-led” as part of the introduction of Airbnb’s Creative Guide to Bangkok. The conversation featured prominent Thai voices from the creative and tourist communities, as well as the Bangkok Metropolitan Administration and UNESCO.

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Bangkok Is A Popular Destination

According to recent data from Airbnb, Thailand ranked as the most popular Southeast Asian location among all Airbnb users globally in 2023. The number of nights reserved increased by around 60% annually, and the United States was the most popular country of origin for visitors globally, followed by China, Germany, the United Kingdom, and South Korea.

Travellers continue to prioritize visiting Bangkok, as it is the most popular location in Thailand according to Airbnb in 2023, drawing in both domestic and foreign visitors. In Thailand, group travel by Airbnb visitors surged by nearly 80% in 2023 compared to a 52% increase in solo travel for the same time frame. China and India, two of Thailand’s biggest tourist markets, are contributing significantly to Airbnb’s growth in visitors. During the recent winter season, India’s guests searched Airbnb more than 200 per cent more than the previous year for accommodations for the approaching Holi and Easter long weekends, with Thailand ranking as the top outbound destination for these searches.

Cover image credits: Canva