From catchy jingles and funny commercials to thought-provoking campaigns, Indian marketers have always hit the spot! And Anand Mahindra agrees with us on this! In his recent post on X (formerly Twitter), he posted a campaign by a local restaurant in Chennai that gave ‘IPL’ a foodie turn. Playing with the acronym of the widely popular Indian Premier League, this restaurant launched its own ‘Idly Premier League’ to celebrate World Idli Day and it caught Anand Mahindra’s attention. He posted about the same on his social media handle.
Anand Mahindra Applauds ‘Idly Premier League’ Campaign
There’s no stopping Indian creativity in marketing…🙂
This ‘IPL’ gets the highest ratings on a Sunday morning.
I’ve reserved my ‘season tickets’ for Sunday Idly home delivery…
Let the games begin… pic.twitter.com/Ea9CPrle6D— anand mahindra (@anandmahindra) March 31, 2024
It was World Idli Day recently and a restaurant in Chennai, Geetham, celebrated it by running a unique campaign that they creatively called ‘Idly Premier League.’ This creative wordplay on the Indian Premier League, especially with the cricket fever high in the country, caught the attention of Anand Mahindra who posted about the ‘Idly Premier League’ campaign and applauded the restaurant’s creativity. The chairman of Mahindra Group took to X (formerly Twitter) to share a picture of the campaign and said, “There’s no stopping Indian creativity in marketing.”
In his caption, he further mentioned that “this ‘IPL’ gets the highest ratings on a Sunday morning.” And since there is no denying the deliciousness of South Indian breakfast, we totally agree with his observation!
Also Read: “Tunnel-Tourist” Anand Mahindra Checks Out The Mumbai Coastal Road; Gives It A Big Thumbs Up!
Internet Agrees & Says No Dearth Of Creativity In India!
Netizens agreed with Anand Mahindra’s take on Indian marketing skills and gave their thumbs up to this campaign. Here are some comments you cannot miss out on this post.
That’s awesome! Indian creativity is truly unstoppable. 🙌🇮🇳 IPL is such a big hit, and it’s amazing that it gets the highest ratings on a Sunday morning. 🏏🌞 Your Sunday Idly home delivery sounds like the perfect way to enjoy the games. Let the excitement begin! 🎉😋
— Jayvirsinh varu (@JayvirsinhVaru) March 31, 2024
There is no dearth of creativity in India :)
— Neetu Khandelwal (@T_Investor_) March 31, 2024
Yummy IPL along with idly 😇
— Sanoj Thomas (@twitsanoj) March 31, 2024
Hope this ‘IPL’ doesn’t turn into ‘Hunger Games’ within the family.
— Nayan Khinvasara (@nayankhinvasara) March 31, 2024
IPL Is getting Tastier#IPL24 #IPL2024live
— Harsh Rao (@iharshrao91) March 31, 2024
This idyi corner must have hired IIM guys for marketing and selling idly
— Swati Swagatika (@SwatiSwagatik20) March 31, 2024
The wording of Idly Premier League is just out of the world creativity 🔥🔥
— Apuroop Achanta (@digitaldetox_9) March 31, 2024
Keeping up with their creativity, the restaurant responded to Anand Mahindra’s tweet.
Looks like our IPL just scored a massive shot! We hope you enjoyed our delivery and can’t wait to serve you again :)
— Geethamvegrestaurant (@geetham_veg) March 31, 2024
To be honest, the Indian marketing industry is top-tier! From television commercials to print advertisements, these folks never disappoint! What do you think about this idli-stic ‘IPL’? Let us know in the comments!
Cover Image Courtesy: X/@anandmahindra & Wikimedia Commons
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