Dubai is known for all things glitzy and glamorous. And, if there’s one thing people love doing in Dubai, it has to be shopping. Now, a fashion retailer in Dubai has taken things a notch higher. Well, hold you breath and give it up for the world’s largest mobile clothing store, now in our very own Dubai.
Fashion retailer Telal Gents Fashion now has their collection coming over to your door step, in swanky fleet of buses that look like replicas of their stores. And, it also won the Guinness World Record title for the largest mobile clothing store!
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Telal Gents Fashion Brings A Boutique Straight To Your Doorstep
Fashion giant Telal’s new initiative lets shopaholics shop from the comfort of their home. Telal Gents Fashion converted a number of buses into replicas of their store and took it over to their shoppers’ homes. The mobile clothing store measure 24.47 m², making it the largest in the world. The innovative shopping experience also won the Guinness World Record title for the largest mobile clothing store. Telal has 32 outlets throughout the Middle East, as well as its own footwear factory in Italy.
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The retailer noticed a 30% dip in customer footfall during the pandemic due to lockdown restrictions and a reluctance from people to go outside for non-essential goods. In order to stay in line with customer expectations and grow the business, Telal had to come with an innovative idea. That is how the idea of fashion on wheels was born! The initiative has boosted sales by 50% and the retailer calls it their one of their most successful project till date.
The lavish facility is currently available only in Dubai. However, plans are in place to expand the brand to other emirates in the UAE as well.
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First Published: June 01, 2021 11:09 PM