Heard About The UAE’s Social Media Influencer License? From Application To Fees, All You Need To Know About It

Understanding the Influencer license in UAE.

by Deeplata Garde
Heard About The UAE’s Social Media Influencer License? From Application To Fees, All You Need To Know About It

In recent years, the UAE has emerged as a vibrant hub for influencers, with Dubai and Abu Dhabi leading the charge in the digital sphere. To regulate this burgeoning industry, the UAE government rolled out the Influencer License, an essential requirement for monetizing social media presence through endorsements and promotions.

Navigating The Application Process In 5 Simple Steps!

Obtaining the Influencer License is straightforward, ensuring compliance with Abu Dhabi’s regulations and avoiding hefty fines. Here’s how influencers can secure their license hassle-free:

Step 1: Access the Tamm Platform

Begin by logging into the Tamm platform using your digital ID, the gateway for governmental services in Abu Dhabi.

Step 2: Select Freelancer License

Navigate to the services provided by the Abu Dhabi Department of Economic Development (ADDED) and choose the freelancer license option tailored for individual influencers.

Step 3: Complete the Application

Fill out all required information accurately, detailing your social media activities and personal particulars.

Step 4: Payment

Proceed to the payment section to settle the applicable fees. Individual influencers typically pay Dhs1,250, while companies or influencer groups incur Dhs5,000.

Step 5: License Issuance

After submitting your application and payment, await confirmation of your Influencer License via email. This confirmation signifies your legal authority to conduct promotional activities online.

The Importance of Compliance

Failure to obtain the Influencer License can lead to fines ranging from Dhs3,000 to Dhs10,000, with potential repercussions including business closure for non-compliance with ADDED guidelines. Compliance ensures influencers and businesses can operate legally, fostering a transparent digital advertising environment.

Also Read: Illegal Contracts With Social Media Influencers In Abu Dhabi To Attract Fines Up To AED 10,000

Benefits of Having the Influencer License

Securing the Influencer License offers numerous advantages:

  1. Legal Advertising: Enables influencers and businesses to advertise and promote products on digital platforms within legal frameworks.
  2. Regulatory Compliance: Ensures adherence to Abu Dhabi’s regulations, safeguarding against legal troubles.
  3. Risk Mitigation: Avoids fines and operational disruptions associated with unlicensed promotional activities.
  4. Transparency: Promotes a controlled advertising landscape, enhancing credibility and trust among stakeholders.

By following these steps and obtaining the Influencer License, influencers in Abu Dhabi can navigate regulatory requirements effectively while leveraging their digital influence responsibly. Embracing these guidelines not only ensures legal compliance but also supports the growth and professionalism of the influencer industry in the UAE.

Cover Image Courtesy: Canva

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