The craft beer craze has transformed the way people think about beer, and it has brought an entirely new level of excitement to the brewing industry. And Beeyoung, one of the best home-brewed, locally sourced beer made its international mark by winning big at the prestigious European Beer Challenge 2023, held in London County Hall last April.
BeeYoung At European Beer Challenge
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At the famous European Beer Challenge 2023, BeeYoung India’s First Crafted Strong Beer, from the house of Kimaya Himalayan Beverages LLP won big. It was held in London County Hall last April. The contest, which is considered the most significant beer competition in Europe, saw BeeYoung Beer defeat thousands of samples from 39 different nations to win the coveted Gold Medal.
The victory in the European Beer Challenge solidifies BeeYoung’s place among the top brands in the brewing sector. The Gold medal is evidence of their dedication to producing great brews that are cherished by beer drinkers all around the world.
Senior Mandarin Oriental representatives as well as some of the most well-known figures in the brewing industry, including Heineken, Glen Affric Brewery, Thornbridge Brewery, Brasserie du Mont Blanc, The Hofmeister Brewing, and Wrexham Lager Beer Company Limited, attended the final tasting, which was held beneath the iconic London Eye.
The emerging trend of craft beers has become a favourite, making Indians get the taste of locally sourced ingredients and giving their taste buds the hang of ‘handcrafted drinks’.
Also Read: 8 Best Flavoured Indian Craft Beers Your Summers Are Incomplete Without
Tasting Notes
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Bee Young happens to narrate the story of spirited youth. Containing Argentinean Two-Row Barley, 100% Sortex Rice, Columbus and Styrian Golding hops, it makes an ideal sip with some citrusy twists. The crisp beverage has citrusy notes and a strong flavour and also comes in a fun, quirky can packaging.
The best part about homegrown brands has been the constant building of connections with local folks, farmers and other small producers across the country. Kimaya too has been popular among the crowd for its international standards of taste, quality and packaging, while staying in sync with the more immediate, local market and consumer.
Have you tasted BeeYoung yet?
Cover image credits: Press Release/BeeYoung