KFC and Pizza Hut are American fast food chains and many might think that these brands’ popularity are are way more in their own lands than in any other country. Interestingly, our assumption on this is actually wrong. It seems that the numbers of outlets of fast food brands such as KFC and Pizza Hut will be massive in Canada and Mexico, but Asia is actually a huge market for them. Some Asian countries are home to more outlets than Canada and Mexico.
KFC And Pizza Hut Outlets Are More In India Than In Canada And Mexico
The market for KFC and Pizza Hut is enormous in Asian countries such as India and China in comparison to North America and South America. In India, the number of Pizza Hut outlets is more than in Australia. When it comes to KFC, the number of retailers in India is not that far from that of Australia. It shows how the menu of KFC is loved by the Indians. And China has more retailers for both these stores than the US.
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Quick-Service Restaurants Grew Exponentially!
QSRs are a massive success in India. These are expended all around the country and they serve a huge variety of food items. Almost 400 million millennials live in India and a good percent of this population is from cities and urban places. Everyone loves to get their hands on their orders as soon as possible, mostly the millennials. Presently, there are over 2.8 million QSRs all around India. This number is 34% of the market share in this food industry surrounding the country.
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People nowadays love to indulge in foods served in KFC and Pizza Hut. The fast food industry identified this demand and worked accordingly. You can find so many options and these are affordable too.
Devyani and Sapphire are India’s biggest franchises to run these American fast food chains. They work in a way that leads to a scalable model. They started the process with a smaller store of these chains. They decreased the size to half and it helped in lowering the cost as well. Also, home delivery is a huge boost too, especially since the Covid-19 pandemic. With the delivery facilities, consumers can enjoy the delicacies in the comfort of their homes and the chains can reduce the store size too.