Diwali is about families and friends coming together, sharing sweets and spreading happiness. This year, Haldiram’s is taking the celebrations up a notch with Haldiram’s Se Bani Khaas Diwali, its biggest festive campaign yet. Taking a digital-first approach, it spans creator collaborations, quick-commerce films, outdoor, and print.
Festive Outdoor And Print Across Key Markets
Haldiram’s is taking the festive cheer to the streets and the morning paper. Under the theme “Haldiram’s Se Bani Khaas Diwali”, it has rolled out outdoor and print advertising across key Indian markets, celebrating the role of sweets, snacks and gifting in making festive moments special.
Outdoor placements include high-footfall locations across western and southern India, as well as select locations in Delhi. Whether you are heading out for festive shopping or returning from the celebrations, a billboard of festive sweets might just catch your eye.
For newspaper readers, the print campaign appeared across Bombay Times, Bangalore Times, Hyderabad Times, Chennai Times, Pune Times, Nashik Times, Maharashtra Times, Navbharat Times, Vijay Karnataka, Bangalore Mirror, Sakal, Eenadu and Dainik Bhaskar.
Stars And Creators Celebrate Diwali With Haldiram’s
Multiple celebrity and creator-led videos give the campaign its personality, across film, OTT, television, comedy and digital content. Together they have built a wide-ranging presence on Instagram and YouTube.
- Film and OTT: Shruti Haasan, Rana Daggubati, Sreeleela, Neha Dhupia, Angad Bedi, Rohit Saraf, Malavika Mohanan and Shriya Pilgaonkar.
- Television: Ankita Lokhande, Vicky Jain, Divyanka Tripathi and Mahima Makwana.
- Food, film and comedy: filmmaker and choreographer Farah Khan, celebrity chef Sanjeev Kapoor and actor-comedian Aparshakti Khurana.
- Creators: digital entertainers Purav Jha and Aaditya Kulshreshth (Kullu), and content creator Rida Tharana.
- AI creator: Sardar Jappu Singh, as Haldiram’s explores AI-led storytelling.
To bring in regional relevance, Haldiram’s worked with familiar faces from southern cinema, including Rana Daggubati, Sreeleela, Shruti Haasan and Malavika Mohanan, for culturally resonant festive content.
Festive Spirit On Blinkit And Zepto
Haldiram’s has extended its digital-first approach from content into commerce, partnering with Blinkit and Zepto for festive campaigns that bring together the joy of Diwali and the convenience of quick delivery.
- Blinkit: the collaboration is built on the playful thought, “Arrey, Diwali pe meetha kaun ginta hai? Diwali hai, Haldiram’s toh banta hai!” Haldiram’s has also introduced a dedicated “Haldiram’s House of Sweets” destination on Blinkit, a focused storefront to discover and shop for festive favourites.
- Zepto: the campaign is built around “Iss Baar Mithai Kam Nahi Padne Denge”, a familiar Diwali concern met with a delightful surprise. From 6 to 8 November 2026, every Zepto order comes with complimentary mithai and gifts.
Together, these partnerships bring festive storytelling closer to the point of purchase.
Making Every Diwali Celebration Khaas
Haldiram’s Se Bani Khaas Diwali brings together star-led reels, quick-commerce films, outdoor and print in one connected festive story. Whether someone sees it on a hoarding, in the morning paper, on Instagram or in a delivery app, the message stays the same.
As Divya Batra, Vice President, Marketing, Haldiram’s, puts it: “India consumes content across different languages, formats and personalities. From Bollywood and regional stars to comedians, digital creators and even AI creators, our aim was to be present wherever our consumers are, with the people they love watching and content they genuinely engage with.”
With one of its most extensive festive marketing initiatives to date, Haldiram’s has brought together traditional media, digital personalities and the convenience of quick commerce under one campaign. Combining its heritage in Indian celebrations with contemporary content and regional storytelling, the brand continues to reinforce its place in the hearts and homes of Indian consumers.
Because when it comes to celebrating Diwali, Haldiram’s toh banta hai! 🪔
This is an article contributed by Jagriti Sharma.
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