At some point in 2025, a person in Bengaluru paid ₹10 on Instamart for a single printout. Around the same time, someone in Hyderabad tapped “place order” on a cart worth ₹4.3 lakh, three iPhone 17s, delivered in minutes. That range, from pocket change to luxury splurge, pretty much sums up what Swiggy Instamart’s latest report calls How India Instamarted 2025. It isn’t just a shopping story, it’s a snapshot of how convenience has slipped quietly into everyday Indian life.
Quick Commerce Trends: Instamart Report 2025
The year’s biggest power user spent over ₹22 lakh across repeat orders. Their cart reads like a diary of modern living with 22 iPhones, 24K gold coins, a Philips air fryer, and then, almost casually, bananas, milk, eggs, ice cream and Tic Tacs. High-tech dreams and low-effort groceries are all treated the same way: add to cart, wait a few minutes, and open the door.
Food still ruled the mood. India ordered more than four packets of milk every second in 2025, enough to fill over 26,000 Olympic-size swimming pools. Paneer comfortably beat cheese, butter and spreads kept desi breakfasts loyal, and when hunger struck late, masala-flavoured potato chips topped orders in nine of the ten biggest cities. In Kochi, one user ordered curry leaves 368 times in a year!
What changed was how confidently people bought big. A Noida tech lover dropped ₹2.69 lakh on speakers, SSDs and a robotic vacuum in one go. Bengaluru shoppers, in festive mode, added a one-kilo silver brick worth ₹1.97 lakh to their Diwali carts. Come Dhanteras, gold orders shot up over 400% from last year, with one Mumbaikar alone buying ₹15.16 lakh worth. Health and wellness joined the surge too, as Bhopal saw a 16x year-on-year jump, with similar momentum in Varanasi and Warangal.
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India’s 2025 Cravings
Then there’s speed, Instamart’s favourite flex. In Lucknow, a pack of Maggi reached a customer in under two minutes. During the iPhone 17 launch, buyers in Pune and Ahmedabad had their phones in about three minutes. This is faster than most people manage to unlock and start filming!
The carts also revealed India’s unfiltered side. One in every 127 orders included condoms. September was the busiest month for them, and a Chennai user spent ₹1.06 lakh across 228 such orders. On Valentine’s Day, roses peaked at 666 orders a minute. Bengaluru didn’t just send love; it tipped generously too. One customer alone gave ₹68,600 to delivery partners. Gifts flew out on Raksha Bandhan, Friendship Day and Valentine’s, with Mondays oddly becoming the country’s favourite day to surprise someone.
And this wasn’t just a metro story. Tier-II cities powered much of the growth, as Rajkot grew 10x year-on-year, Ludhiana 7x, and Bhubaneswar 4x. Quick commerce, once a big-city luxury, is now routine across 128+ cities.
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Put together, 2025 reads like a year when India stopped treating speed as a novelty and started treating it as normal. Tiny carts, massive splurges, midnight cravings, festival gold – every order left a trail. Not just of products, but of how the country lives now.
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