Nowadays, many people rely on energy drinks to stay awake while studying, keep themselves energised during parties, or even as a quick refreshment. These beverages are often marketed as products that can boost energy and improve focus. However, FSSAI has now raised concerns! Read on to know more.
FSSAI Raises Concern Over Energy Drinks
The Food Safety and Standards Authority of India (FSSAI) has issued notices to six beverage companies over misleading claims related to their products. As per The Telegraph India, the companies that received the notices include some of our go-tos, such as Red Bull Energy Drink, PepsiCo India’s Adrenaline Rush Energy Drink, Reliance Consumer Products’ Campa Energy Drink-Gold Boost, Sting Energy Drink, Hell Energy, and Coca-Cola-backed Monster Energy.
According to FSSAI, these products use the tag “energy drink,” but there is no officially approved category called “Energy Drink” under its rules. FSSAI also said that its food category system is only meant to classify food products, and companies cannot use these categories as product names or on labels.
Also Read: No Misleading Claims: FSSAI Issues Notices To Food Brands For ;Natural Sugar& OrganicTags
What Other Practices Has FSSAI Objected To?
Apart from the term ‘energy drink,’ FSSAI also raised concerns about some promotional claims. The Telegraph India reported that the food products are not allowed to make claims about improving health or treating health-related conditions. Some examples of such claims are “vitalises body and mind,” “enhancing focus,” and more.
In recent months, FSSAI has taken action against several companies for misleading advertisements and incorrect product labels. The regulator has issued notices for rule violations and has also acted on complaints received from consumers.
What are your thoughts on this? Tell us in the comments below!
Also Read: How To Properly Pack A Lunch Box? FSSAI Shares 4 Simple Tips
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FAQs
Why FSSAI issued notice to six energy drinks brands?
FSSAI issued notices to six energy drink brands over concerns related to misleading claims and the use of the term "energy drink" on their products.
Which energy drink brands received notice from FSSAI?
The brands who received FSSAI notice are Red Bull Energy Drink, PepsiCo India’s Adrenaline Rush Energy Drink, Reliance Consumer Products’ Campa Energy Drink-Gold Boost, Sting Energy Drink, Hell Energy, and Coca-Cola-backed Monster Energy.
Can brands use 'energy drink' on labels?
FSSAI has said that companies should not use "energy drink" on product labels, as there is no officially approved category by that name.