The United Arab Emirates, a bustling centre for international commerce, has been significantly influenced by several Indian brands. These innovative brands have made impressive strides and positioned themselves as frontrunners in various sectors, showcasing their versatility and adaptability. Here are five Indian brands significantly impacting the UAE market, showcasing excellence and ingenuity in their respective industries.
1. Malabar Gold & Diamonds
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Malabar Gold & Diamonds, founded by M. P. Ahammed in 1993, is a leading Indian jewellery group based in Kozhikode, Kerala. By May 2023, it has expanded to over 330 showrooms in 11 countries, making it one of the world’s largest jewellery retailers. Malabar Gold & Diamonds’ success in the UAE is due to its high-quality craftsmanship, diverse product range, strategic showroom locations, strong marketing, and excellent customer service. On January 12th, 2018, Malabar set a record by opening 11 outlets in a single day, including eight in the Gulf region.
2. Tata Motors
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Tata Motors success in the UAE is due to its reliable and affordable vehicles, diverse product range, after-sales service, and partnerships with local dealers. The Tata Group has been in the MENA region for over 50 years, providing MEP expertise, steel solutions for tall structures, support for women’s empowerment, contribution to digital transformation, powering telcos’ connectivity through subsea cables, and operating a 24/7 cybersecurity response team.
3. Kalyan Jewellers
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Kalyan Jewellers, founded by T. S. Kalyanaraman in 1993, expanded internationally in 2013 by opening six showrooms in the UAE. It now operates 30 showrooms in the Middle East and has over 137 showrooms, with 107 in India and 30 in the Middle East as of February 2020. The brand’s ability to cater to the multicultural UAE market’s tastes and preferences, strategic marketing, and trusted reputation have solidified its position as one of the leading jewellers in the region.
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4. Online presence
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The UAE’s e-commerce platforms now feature renowned brands like Himalaya Herbal Healthcare, VLCC, Biotique, and Lotus Herbals Pvt Ltd. In addition to these established names, up-and-coming brands such as Nykaa, SUGAR Cosmetics, and Mamaearth are entering the market through online channels. These have expanded their online presence in the UAE due to a growing demand for quality beauty and wellness products in a highly developed e-commerce market.
5. LuLu Group International
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In 2000, M. A. Yusuff Ali founded LuLu Group International in Nattika, Kerala, India. The group operates the successful “Lulu Hypermarket” chain and is proud to have over 65,000 employees from various nationalities. LuLu Group International thrives in the UAE by delivering quality products at competitive prices through its extensive network of hypermarkets, supermarkets, and malls. Their commitment to customer service, innovation, and community engagement has solidified their reputation as a trusted brand in the region.
These Indian brands have established a strong foothold in the UAE and set benchmarks in their respective industries. They have contributed significantly to the region’s economy and cultural landscape through their commitment to quality, innovation, and customer satisfaction. Their success stories showcase their adaptability and ability to meet diverse consumer needs in the UAE and beyond.
Cover Image Courtesy: Malabar Gold & Diamonds and Tata Motors
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