The vibrant Kathakali, delicious coconut-infused Puttu & Kadla Curry, ancient temples like the Padmanabhaswamy Temple, vibrant coffee plantations, tall coconut trees, spectacular beaches, calming backwaters and whatnot, has brought ‘God’s Own Country’, Kerala on the world tourism map. So much so, that Kerala has bagged the first spot in the top 20 global trending destinations for 2020, as per a global Airbnb survey. Kerala has raced ahead of global destinations like USA, Spain, Thailand and even Australia to become a favourite amongst both domestic and international tourists.
According to a survey conducted by an online travel marketplace, Kerala has seen a whopping 95% jump in travel bookings in 2019 for the next year, 2020. The natural diversity in Kerala has already attracted many tourists from across India. Kerala also has a responsible tourism program, that offers support to both outstation and local tourists to fully enjoy and assist in conserving the culture of the state. The top 20 global trending destinations for 2020 also includes post-industrial cultural hotspots like Milwaukee in the USA and Guadalajara in Mexico. Tourists are seen to increasingly visit eco-conscious destination.
Kerala’s Responsible Tourism Mission is a great eco-concious initiative taken by the Government of Kerala, launched on 20th October 2017. The mission has a triple-bottom-line which comprises of economic, social and environmental responsibilities. Tourism is used as a tool to help develop local communities, eradicate poverty and emphasize on women empowerment. The Responsible Tourism Mission aspires to provide better livelihood to farmers, traditional artisans, and marginalised people, creating a social and environmental equilibrium apart from providing additional income to those in need. Did you know that Kerala’s Tourist Spots Are Set To Be Specially-Abled Friendly By 2021
And this very beautiful initiative by the Kerala Government might be one of the significant reasons why this state has made a mark in the global tourism industry. So we hope many more states in India, work hard to conserve, preserve the natural biodiversity and culture, along with the development of eco-concious and responsible tourism initiatives. If you’re planning to visit Kerala then check out Exotic Tree House Stay At Dream Catcher Resort In Kerala