Travelling is a transformative experience that allows individuals to immerse themselves in diverse cultures, traditions, and histories. Korea and Japan, two East Asian countries with rich cultural tapestries, beckon travellers seeking a blend of ancient traditions and modern marvels. Due to the growing interest of India’s Gen Z and Millennials in visiting Japan and South Korea as well as their increased desire to learn the languages, Airbnb and Duolingo are launching a special campaign.
Airbnb & Duolingo Launches A Campaign
With India’s GenZs and Millennials showing increased interest in travel to Japan and South Korea, as well as an increased desire to learn Japanese and Korean, Airbnb and Duolingo are launching a one-of-a-kind campaign that will provide travellers with an extraordinary opportunity to immerse themselves in the rich cultural tapestry of these two distinct countries.
The programme seeks to break down the language barrier that often prevents travellers from experiencing deeper cultural immersion and to provide travellers with vital language skills to improve their enjoyment and knowledge of local customs and traditions.
The surge in language learning on Duolingo coincides with an increase in searches for local stays on Airbnb, indicating a desire by Indians to break down language barriers and engage in more meaningful connections with local communities while visiting Japan or South Korea.
According to recent Airbnb data, there has been a considerable increase in travel interest to Japan and South Korea. We’ve observed a nearly 75 per cent rise in searches for Airbnb stays in Korea and a nearly 300 per cent increase in searches for stays in Japan.
The increase in Duolingo language learning correlates with an increase in Airbnb searches for local stays, showing a desire by Indians to break down language barriers and engage in more meaningful connections with local communities while visiting Japan or South Korea.
What Does The Program Entail?
Building on these trends, Airbnb and Duolingo are collaborating to revolutionise travel experiences to Japan and South Korea by addressing the language barrier, which frequently prevents greater cultural immersion. This collaboration aims to provide travellers with basic language skills to improve their awareness and enjoyment of local cultures and traditions.
This venture offers a more enriched and authentic travel experience by combining Duolingo’s language learning skills with Airbnb’s locally hosted stays. Travellers may now traverse these areas with renewed confidence in their language skills while staying at local Airbnb rentals that allow them to live like a local.
This contest allows you to discover Japan and South Korea authentically by learning the local language on Duolingo before you go and staying in locally hosted Airbnbs in each country:
- Airbnb and Duolingo are looking for two lucky winners (each with one companion) who have completed at least a 10-day continuous language study streak on Duolingo and expressed an interest in embarking on a culturally rich travel experience to Japan or South Korea.
- During their journey, the winners will stay in Airbnb hosted by locals and participate in a variety of cultural experiences, capturing the essence of local life.
- Additionally, the first 50 new Airbnb users who join the contest will win INR 5000 in Airbnb credits and a year-long Super Duolingo membership.
- Winners will discover Japan’s or South Korea’s rich and dynamic tapestry, with newfound language abilities improving their relationships with the locals.
Details to enter
From December 11, 2023, 11:00 AM IST to January 2, 2024, 11:59 PM IST, qualified applicants can enter the contest by going to airbnb.com/duolingo and filling out the application form.
Cover image credits: Press release/Airbnb