The Hidden Process Behind French Luxury Scents

Ever wondered how your favourite luxury perfumes are made? We flew to the French Riviera just to find that out for you! Join Kamiya Jani as she explores Grasse — the perfume capital of the world — and steps inside the state-of-the-art I’M Rasasi factory where fragrances are brought to life. Together with Imtiyaz Rasasi, she uncovers: • The real science behind perfumery • How iconic French ingredients meet Middle Eastern notes • The cutting-edge tech used in modern fragrance creation • Inspiration from Monaco’s coast, luxury culture & design From the jasmine fields of Grasse to a helicopter ride over Monaco — this is the untold story of I’M Rasasi, Dubai’s rising global fragrance brand....