After rooting its approach worldwide and flourishing in Paris, Fairmont Hotels & Resorts has finally decided to make a move. The ‘City of Light’ is no more headquarters of Fairmont Hotels & Resorts. The glam city of Dubai is the new address for this renowned hospitality line. Let’s find out why did these major changes take place.
Dubai Becomes The New Headquarters For Fairmont Hotels & Resorts
Fairmont Hotels and Resorts, one of the biggest hotel operators in the world shifts global headquarters to #Dubai from Paris, as it seeks to tap into the region’s booming hospitality industry. pic.twitter.com/96S8OSsmqY
— Dubai Media Office (@DXBMediaOffice) April 4, 2023
Fairmont’s deep-rooted MENA region seeing the Industry boom led the group to invest in multiple projects there. And now that many upcoming projects are settled in the Middle East, Fairmont decided to shift its headquarters here.
As per data, around 40% of projects of this hotel line are building grounds in the MENA region. The change is a reflection of the important role the region plays in the company’s global strategy.
Furthermore, Fairmont Group aims to increase its network in UAE & Saudi Arabia. After Accor purchased its parent company, FRHI Hotels and Resorts, in December 2015, Fairmont’s headquarters, which had previously been in Toronto, was relocated to Paris.
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Why Dubai?
Many cities around the globe were compared to assume the “Fairmont” portfolio, which consists of 90 hotels in 30 countries, as their global headquarters, including London and New York.
Dubai was nevertheless selected due to its prominent status as a global hub and its geographic proximity to Europe, Asia, and Africa, which makes it simple to reach a significant portion of the globe.
This action is also a result of Dubai’s capacity to draw talent, brands, businesses, and investments.
Numerous well-known hotels, including the Fairmont San Francisco and New York Plaza, the Savoy Hotel in London, and the Fairmont Palm Jumeirah in Dubai, are part of the group’s inventory.
The Fairmont Dubai Skyline is set to become the third Fairmont building in Dubai. It will stand as the seventh in the United Arab Emirates by 2024. With unobstructed vistas of the Burj Khalifa, Burj Al Arab, Palm Jumeirah, Blue Waters, and Ain Dubai, Fairmont Dubai Skyline will constitute the first high-rise luxury development on Sheikh Zayed Road following Downtown Dubai.
We await further updates regarding the upcoming project by this hotel & resorts group at the earliest.
Cover Image Courtesy: Fairmont