Milk continues to hold its ground in Indian households, with a recent study finding that one in every three Indians drinks milk daily. Despite rising costs and growing awareness around lactose intolerance, the traditional beverage remains deeply rooted in the country’s culture and eating habits.
‘Indians Drink Milk Daily,’ Says Study
According to a study by LocalCircles, 68% of Indian households still purchase the same quantity and brand of milk, even as prices rise. The study highlights how milk remains an essential item, particularly among urban households where consumption is more consistent. In contrast, only 32% of the surveyed population reported cutting down on their milk intake or switching to more affordable options.
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India continues to be the world’s largest producer and consumer of milk. As per the Department of Animal Husbandry and Dairying, the country produced over 221 million tonnes of milk in 2022–23. This strong production supports the widespread availability of dairy across rural and urban areas.
Price Increases Fail To Deter Demand
Dairy prices have seen a steady increase in recent years. Amul and other leading brands have raised prices multiple times due to higher input costs, such as cattle feed and transportation. Despite this, many consumers have not altered their milk-buying habits.
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As reported by The Economic Times, urban families tend to allocate a higher portion of their monthly budget to milk and milk products. On average, an Indian household spends between ₹400 to ₹500 per month on dairy. For many, milk is a non-negotiable staple, often consumed in the form of tea, coffee, or as a standalone drink.
Lactose Intolerance And Its Impact
Lactose intolerance affects a significant part of India’s population. According to a report by The Times of India, nearly 60 to 65% of Indians experience some form of lactose intolerance. However, many continue to consume milk, sometimes unaware of their intolerance.
The prevalence of this condition varies across regions, with southern India reporting higher rates of intolerance. Still, cultural attachment to milk and a lack of alternatives keep dairy consumption relatively high, even among those with mild symptoms.
Cultural And Nutritional Value Of Milk
Beyond its nutritional value, milk holds cultural significance in India. It plays an important role in religious rituals, festivals, and daily food habits. According to the National Dairy Development Board, government-led initiatives like Operation Flood have further established milk as a dietary cornerstone.
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Despite modern health trends and dietary shifts, milk consumption in India remains strong. From morning tea to evening haldi doodh, milk continues to be a comforting and essential part of daily life for millions across the country.
Cover Image Courtesy: Canva Pro/ValentynVolkov