Planted Comes To The UAE To Transform The Culinary Landscape With Plant-Based Meat

Planted's foray in the Middle East.

by Deeplata Garde
Planted Comes To The UAE To Transform The Culinary Landscape With Plant-Based Meat

The demand for plant-based meat has increased in recent years as people are turning into vegans and vegetarians. Substitute meat has become a favourite among the population and hence multiple brands are emerging. Global plant-based meat brand, Planted from Europe, is set to make a significant entrance into the UAE market. This expansion comes through a strategic partnership with a prominent Middle Eastern food service distributor. It’s set to unveil a plant-based product range. Have a look!

Planted: A Purpose-Driven Plant-Based Meat Brand

 

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As a Swiss 100% plant-based meat brand, Planted carries a purpose-driven vision as it enters the UAE market. It is set to create a new standard in the plant-based meat industry. Founded in 2019, the brand’s ultimate goal is to change the facade of meat consumption. Planted seeks to inspire a shift towards plant proteins, offering a sustainable, healthy, and delicious alternative. The focus lies on delivering the highest quality plant-based meat. Every product is meticulously produced in Switzerland, with an emphasis on high protein content and exclusive use of natural ingredients.

Planted has witnessed exponential growth since its inception. It has established its presence in seven European countries, including Switzerland, Germany, Austria, France, Italy, the UK, and Benelux. The brand has already made its mark in over 6100 restaurants. Also, it has more than 8700 retail outlets across the continent. Now, with its foray into the Middle East, Planted aims to spearhead growth in the UAE. Further, it will lay the groundwork for subsequent expansions into Saudi Arabia, Bahrain, Oman, and Jordan.

Planted at COP28: A Regional Introduction

 

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Planted showcased its prowess at COP28 in the UAE. The planted. chicken and planted.pulled products into the menus of plant-based vegan restaurants at the event’s Blue Zone. The collaboration with esteemed establishments like Wild & The Moon and Roots & Rolls added a flavorful touch to the gastronomic offerings. It introduced regional customers to the brand’s innovative plant-based products.

In early 2024, Planted’s diverse product portfolio will make its debut across various sectors within the UAE food service market. From hotels and restaurants to cafes, entertainment venues and more, Planted aims to offer its plant-based alternatives. The brand anticipates a seamless integration into the culinary landscape of the UAE. This will provide an accessible and delectable choice for those looking to embrace plant-based protein options.

Also Read: Dubai Gets The First Plant-Based Meat Factory In The Middle East! Here’s All About It

Future Accessibility In the UAE

 

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Planted operates with full transparency, conducting its production processes at its headquarters in Kemptthal, Switzerland By early 2024, Planted products will be available for order across the UAE, allowing food service customers to incorporate these innovative plant-based alternatives into their offerings. Through a partnership with one of the Middle East’s leading food service distributors, Planted aims to make its products accessible anytime and anywhere in the UAE, marking a significant step in reshaping the region’s culinary landscape with sustainable and delicious plant-based choices.

Cover Image Courtesy: Press Release

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