Today, a lot of people are opting for veganism. While many of them follow a strict vegan diet, there are people who are getting interested in trying vegan products not just for their novelty but for their taste as well. Although you will find a varied range of meat-based products in the Middle East, the same might not be true for plant-based meat products. However, this may soon change as Dubai gets the first 100% plant-based meat factory in the Middle East.
First 100% Plant-Based Meat Factory In The Middle East
We're thrilled to announce the opening of our THRYVE™ Facility, the region's first #plantbased meat factory!
We're committed to producing delicious plant-based #meat products and drive the adoption of #healthy and #sustainable food practices across regional markets. pic.twitter.com/Qoonz8S8QT— IFFCO (@IFFCOGROUP) March 17, 2023
As mentioned above, Dubai Industrial City has opened the first 100% plant-based meat factory in the Middle East, called Thryve. According to a report by News On Air, the IFFCO group, which is a UAE-based food products company, has opened this factory. Here, healthy and sustainable local plant-based meat products will be produced, which will in turn cater to about 30% of the GCC population. Not to mention, it will also help in the development of the regional market for these products. Moreover, this factory will contribute to the economic diversification in Dubai and its goal of Dubai Economic Agenda D33.
All About Thryve
Pic credits: PexelsTalking about the factory, this facility is aligned with the United Nation’s sustainable development goals (SDG). Yes, it contributes towards three essential SDGs, including responsible consumption & production, climate action, and good health & well-being. Additionally, it is also keeping up with the UAE’s vision 2051 initiative for boosting food security through diversity and innovation. This plant-based venture has been developed by using cutting-edge technology! Moreover, apart from all this, Thryve will also help in moving towards a sustainable and healthier food chain in the region. As the aim is to offer products that aren’t just sustainable but also to celebrate and respect the local cuisine and traditions.
So, what do you think about this move towards a more sustainable future? Doesn’t it sound like a move in the right direction? Well, do let us know your thoughts in the comment section below and while you are at it, don’t forget to tag your fellow vegan friend to share this news with them.
Cover Image Courtesy: Wikimedia Commons