Have you seen the recent advertisement for Puma? Known as one of the biggest sportswear manufacturers in the world, Puma’s latest advertisement features Milind Soman. The advertisement shows Milind jogging in different places wearing Puma’s shoes and sportswear. It was released quite some time ago. This ad has sparked a debate on social media platforms after a railway officer criticised it.
IRAS Officer Reacted To Puma Ad Featuring Milind Soman
Taking to X, Ananth Rupanagudi (@Ananth_IRAS) shared his opinion and commented on this viral Puma ad.
I have a problem with this ad, @PUMA. Railway tracks aren’t meant for jogging and it’s treated as trespassing. @milindrunning – you should have verified this before shooting this ad. @PUMA, please put a disclaimer on this ad. #IndianRailways #Advertising @RailMinIndia @RPF_INDIA pic.twitter.com/gSqa58BNR4
— Ananth Rupanagudi (@Ananth_IRAS) May 5, 2024
The advertisement begins with an aerial shot showing a lush green landscape. It then proceeds to show Milind preparing for his early morning run. First, he can be seen running on a concrete road. This is followed by him running on an empty land surrounded by trees. The ad concludes with Milind running on a railway track. The IRAS officer slammed the shot of the actor-model running on a railway track.
He reacted to it stating that he has a problem with this ad. The officer added that railway tracks are not meant for jogging and it is treated as trespassing. Mr. Ananth Rupanagudi pointed out that Milind should have verified all these things before shooting this advertisement. Lastly, he requested the brand, Puma, to add a disclaimer to this ad. With his X post, he wanted to focus on how it is not right to show someone jogging or running on railway tracks.
Also read: Mumbai: Western Railway Workers Get Emotional Well-Being Sessions
Netizens Respond To The IRAS Officer’s X Post
Posted a couple of days ago, the X post slamming Puma ad featuring Milind Soman has grabbed the attention of social media users. According to the reactions and comments of X users, most of them did not find any fault with the advertisement or the actor-model running on railway tracks. Instead, many started to complain about some railway services while replying to this X post. Here’s what Netizens said about the officer’s comment about the ad.
Deserted track….
Or is it the artificial track created for adv.— Ajay Wadhwa (@avanyaajay2000) May 5, 2024
I don’t see any issue with the ad. Aren’t we nitpicking
— Aviraj Singh (Blue Tick) (@avirajsingh) May 6, 2024
Sir i respect yr view regarding the ad u have notice the tracks.Which is absolutely clear even I can see those r tracks.Let’s come on railways playing with passengers life giving blankets which r not washed n same given in train next journey. Those blankets are they washed.
— Vicky.Kanojiya (@VickyDiana8) May 7, 2024
Ad’s are creative expressions to highlight product attributes … not to be decoded literally.
— Merwin Rodrigues (@merwinricks) May 6, 2024
Awesome! I’ll send you a list of movies that we gotta ban for this…
— Mithun Vijay Kumar (@MVJonline) May 6, 2024
Every morning many goes for toilet on railway tracks… Is that correct? If not then why you have raised that?
Simply it’s not for publicity??— AjayMishra (@AjayMishraIND) May 7, 2024
Also read: Milind Soman Cycles 82 Km On A New Track From Dharoi Dam To Ambaji In Gujarat
You can’t expect @milindrunning to verify this as he is the “model”. If at all, the agency who created this ad and perhaps the manufacturer – Puma – are responsible.@beastoftraal
— Nandan Bellare (@nandbell) May 6, 2024
This ad was definitely shot at Borivali National Park. Several familiar buildings are visible. The railway line is of course the tiny NG line in the park.
— Alok Patel (@AlokPatel) May 5, 2024
Is that not a tram/toy train track.
— Brajeshjha (@Brajeshjha) May 6, 2024
What are your views on this Puma ad featuring Milind Soman? Do you agree with the IRAS officer’s comment on this advertisement?
Cover Image Courtesy: X/ Ananth Rupanagudi (@Ananth_IRAS)
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