Study Claims Abundance Of Liquor Can Make People Opt For Non-Alcoholic Drinks

by Sanjana Shenoy
Study Claims Abundance Of Liquor Can Make People Opt For Non-Alcoholic Drinks

If you have dal-chawal every single day, you will surely get bored with it. In the same way, if you indulge in pizza and pasta every other day, you will also sooner or later get tired of it. A study has been conducted that claims that in a similar manner, abundance of liquor can make people opt for non-alcoholic drinks  According to the recent study it has been observed that people are more likely to incline towards non-alcoholic drinks when they there is an influx of liquor available.

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What Do Studies Say?

A team of researchers at the NIHR Bristol Biomedical Research Centre and therefore the Universities of Bristol and Cambridge, UK found that when presented with eight drink options, participants were 48 percent more likely to settle on a non-alcoholic drink when the proportion of non-alcoholic drink options increased from four (50 percent) to 6 (75 percent).

When the proportion of non-alcoholic drink options decreased from four to 2 (25 percent), participants were 46 percent less likely to settle on a non-alcoholic drink. The study was published within the open-access journal BMC Public Health. Dr. Anna Blackwell, the corresponding author, said, “Alcohol consumption is among the highest five risk factors for disease globally. Previous research has shown that increasing the supply of healthier food options can increase their selection and consumption relative to less healthy food. To our knowledge, this is often the primary study to demonstrate that increasing the supply of non-alcoholic drinks, relative to alcoholic drinks in a web scenario, can increase their selection.”

Participants within the study completed a web task during which they were presented with a variety of alcoholic beer, non-alcoholic beer, and soft drinks. The drink selections included four alcoholic and 4 non-alcoholic drinks, six alcoholic and two non-alcoholic drinks or two alcoholic and 6 non-alcoholic drinks. As many as 808 UK residents with a mean age of 38 years, who regularly consumed alcohol, participated in the study. When presented with mostly non-alcoholic drinks, 49 percent of participants selected a non-alcoholic drink, compared to 26 percent of participants who selected a non-alcoholic drink when presented with most alcoholic drinks.

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Non-Alcoholic Drinks Will Be The ‘In Thing’

These results were consistent irrespective of the time taken by participants to form their decision, indicating that the findings weren’t hooked into the quantity of your time and spotlight participants were able to devote to their drink choice. The findings suggest that interventions to encourage healthier food and drink choices could also be best when changing the relative availability of healthier and less-healthy options. Blackwell said, “Many licensed venues already offer several non-alcoholic options but these are often stored out of direct sight, for instance in low-level fridges behind the bar. Our results indicate that creating these non-alcoholic products more visible to customers may influence them to form healthier choices.” Did you know Study Claims Filter Coffee Is The Healthiest Coffee And Can Extend Your Life?

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“The marketplace for alcohol-free beer, wine and spirit alternatives is little but growing and improving the choice and promotion of non-alcoholic drinks during this way could provide a chance for licensed venues to scale back alcohol consumption without losing revenue,” he added. The authors caution that because the study measured hypothetical drink selection online, results may differ in real-world settings. Further studies are needed to work out how the relative availability of non-alcoholic and alcoholic drinks impacts the purchasing and consumption of alcohol in the real world.