Shark Tank Fame Theka Coffee Serves Coffee In Beer Bottles In Indian Cities

by Suchismita Pal
Shark Tank Fame Theka Coffee Serves Coffee In Beer Bottles In Indian Cities

Ever imagined grabbing bottles of coffee from a theka? You can enjoy the experience at a quirky yellow food truck in Ahmedabad. Known as Theka Coffee, the brand will let you enjoy coffee in bottles of beer. The coffee bar sells around 12 stimulating varieties of coffee and when the bottles are ordered in bulk, they are served in frozen buckets too. Bhupinder Madaan, the brainchild of Theka Coffee, had also taken the brand to the popular show Shark Tank. Bhupinder had opened the first outlet of the brand in Ahmedabad and gradually expanded its presence in other cities too.

Get High On Coffee And Shakes!

While speaking to the judges of Shark Tank, Bhupinder said that he often used to visit various coffee outlets only to realise at the end of the day that they sell the same old cappuccino, Americano and latte coffee at highly expensive rates. He felt that there was a lack of creativity. He added that his friends had once asked him, “Kya tune theka toh nehi utha liya coffee industry change karne ka?” And from there he got the unique idea and opened the brand. The unique coffee variants rolled out at his bar include Palang Tod, Next Level, Coffee Ki Jawani, Chocolate Patola and Berry Piya, among others. The shop sells refreshing milkshakes too. The brand aims to sell high quality single estate Arabica coffees at pocket-friendly rates.


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Also Read: 5 Unusual Types Of Coffee That Are A Must-Try

The Fall And Rise Of Theka Coffee

Like many other food brands and restaurants, Theka Coffee also bore the brunt of the prolonged COVID-19 lockdown. Its sales dropped drastically from ₹180 lakhs to ₹30 lakhs. Running out of debt, he had to shut down all his 14 outlets in June 2020. But then Shark Tank came into the scene. By making his presence in the show, Bhupinder earned immense fame for Theka Coffee. He couldn’t bag the investment he was expecting from the show but his brand got recognition. Now, Theka Coffee has outlets in Ahmedabad, Chandigarh, Mumbai, Indore and Delhi.

Also Read: This Bangalore Store Gives You Free Coffee If You Can Brew It Yourself

To know more, visit the Theka Coffee website. Meanwhile, Here’s How To Make Authentic Filter Coffee At Home.