Tokyo To Open World’s First Permanent Immersive Entertainment Facility; So, Shop, Dine & Enjoy!

by Vaishalee Kalvankar
Tokyo To Open World’s First Permanent Immersive Entertainment Facility; So, Shop, Dine & Enjoy!

As more visitors pour into Japan and shoppers stage a post-pandemic retail recovery, Tokyo has something amazing to offer. A new immersive dining, shopping, and entertainment experience will debut in Tokyo the following spring. Tsuyoshi Morioka, a former Procter & Gamble Co. executive who established his reputation by revitalizing Universal Studios Japan and adding new attractions like the Wizarding World of Harry Potter, is the man behind the new location.

World’s First Permanent Immersive Entertainment Facility In Tokyo

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With its 12 attractions spanning across 6 stores and eateries, Immersive Fort Tokyo will immerse guests in make-believe scenarios like a murder investigation or treasure hunt. The facility, which will be fully indoors, will make use of a mall that shut its doors last year in the center of Tokyo Bay.

Morioko is attempting to capitalize on the $61.8 billion immersive entertainment market, which is a larger worldwide trend. During a news conference to introduce the event on Thursday, Morioka declared that this would be the first permanent immersive entertainment venue in the world. 

The building will be 30,000 square meters on two stories. Pricing and additional information about each attraction will be made available later. 

Morioka’s 2017-founded firm, Katana Inc., has been working to renovate other parks in Japan, including Seibuen Amusement Park close to Tokyo and Huis Ten Bosch near the southern city of Nagasaki. According to Morioka, he sought to introduce Immersive Fort Tokyo media that was well-known both inside and outside of Japan. (As per Hindustan Times)

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A Huge Inflow Of Tourists

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According to a study by researcher AECOM and the Themed Entertainment Association, Tokyo Disney Resort’s two parks and Universal Studios Japan in Osaka were among the top five most frequented amusement and theme parks worldwide in 2022, with each location drawing more than 10 million visitors a year.

Government statistics show that sales at Japan’s amusement and theme parks doubled to ¥671 billion ($4.5 billion) for the fiscal year that ended in March from a year earlier, 93% of pre-pandemic levels observed four years ago.

At the height of Japan’s tourism boom in 2019, when the country welcomed more than 30 million international visitors, 10% of visitors to Tokyo Disney Resort, according to operator Oriental Land Co., were from outside the country. (As per Hindustan Times)

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Cover Image Courtesy: Canva