Recently, a new Airbnb report revealed that India’s Gen Z has retired the idea of an annual holiday and replaced it with a more regular and personal approach to travel. Never the Same: The New Rules of Gen Z Travels in India reveals a generation for whom travel is all about feeling the most like themselves.
Airbnb Report Reveals Gen Z Travel Trends
Gen Z has broken the rhythm of the old-age tradition of planning months ahead before the holidays. rhythm entirely. As per an Airbnb report, 7 in 10 Gen Z visitors would rather take three short trips than one long annual holiday. Not only this, but 87% prefer trips that last under a week. Airbnb data reflects this growing shift in travel behaviour among young Indians. Searches by Indian Gen Z for the summer period were up over 30% year-on-year, with briefer getaways of 2-6 nights showing up as the fastest-growing trip format – rising nearly 80% for domestic travel.
Travel nowadays is less a planned event and more a natural response to stress or an open and long weekend. 66% book within days or weeks of travel. 67% say no two trips they’ve taken have ever looked the same. The annual getaway hasn’t disappeared – it has multiplied and become something much more alive.
For Gen Z in India, travel has become one of the key ways to express who they are. 87% agree that the way they travel reflects who they are as a person, and 92% say it matters that their destination or stay reflects their personal taste, not just a popular option. Additionally, 95% say it matters that their trip feels personal and unique rather than typical or pre-planned. The best part? These days, the algorithm is not their travel guide: 90% say they are likely to go out to places that haven’t gone viral.
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For Gen-Z, Staying Is Their Destination
The most important shift the report identifies is the role of accommodation itself. As per the report, 63% of Gen Z travellers have chosen a destination primarily because of a stay they discovered and not because of the destination. 82% say accommodation is very important when planning a trip, and 78% spend at least half their total trip time at their stay. More than half say that where they stay either shapes the whole experience or is often the highlight of the trip entirely.
The new travel reports also reveal how Gen-Z is against the idea of an itinerary. 95% say it’s important their trips feel personal, and 64% deliberately leave parts of their itinerary unplanned to explore. 2 in 3 Gen Z also travel just to do nothing – to rest, slow down or stay in. When it comes to what they actually want to do, the preference is clear – nature and slow travel top the list, followed by food and culinary exploration, then adventure.
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Well, we Gen Z are literally going all out for our vacations.
Cover Image Courtesy: Pexels/George Pak
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What exactly is Airbnb?
Airbnb is a global online marketplace that lets people rent out their own properties or spare rooms to travelers.
Who is the current CEO of Airbnb?
Brian Chesky is the co-founder and Chief Executive Officer (CEO) of Airbnb, having led the company since its inception in 2008.
Who owns Airbnb in India?
Amanpreet Singh Bajaj is the General Manager for Airbnb in India and Southeast Asia, overseeing the company's regional operations.