“Diamond Biscuit, Diamond Biscuit, jab bhi mood ho kha lo! Diamond Biscuit, Diamond Biscuit, healthy swaad ko paalo!” If this jingle is still playing somewhere in the back of your mind, you’re definitely not alone! Zindagi Na Milegi Dobara is one of those cult classics you can watch a hundred times and still enjoy, and Imran’s quirky ‘Diamond Biscuit’ jingle remains one of its most memorable moments. But here’s the fun part: those iconic biscuits now actually exist in real life, and you can taste them too! Scroll on to find out where.
Zoya Akhtar Gets Her Hand On ZNMD’s Diamond Biscuits In Real Life!
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Well, this is probably something even ZNMD director Zoya Akhtar recently discovered! She received a collectible box of ‘Diamond Biscuits’ and took to Instagram to share a picture of the tin, which read, “Ode to the Copywriter – Diamond Biscuit.” For those who don’t remember, Farhan Akhtar’s character, Imran, worked as a copywriter in the film.
Thanking the brains behind the brand, Zoya wrote, “I just received this collectible and it’s a good day. It’s simply the best.”
Inside the box, the makers have recreated the film’s iconic jingle in a fun comic-strip format. And, of course, there are actual biscuits too! While the exact flavour isn’t clear, the tin does reveal one thing: “Ab naye Coconut Flavour mein bhi!” – of course it again was part of the jingle too!
Also Read: Beyond Spain, 10 Indian Destinations For A ‘Zindagi Na Milegi Dobara’-Style Guys Trip
Here’s How You Can Get Your Own Box!
The brainchild of Malvika Thirani, a copywriter herself, Diamond Biscuit is a ZNMD fan project created with a team that includes a baker, project managers and a designer. The project was launched to mark Zindagi Na Milegi Dobara’s 15th anniversary this year, bringing a fictional product from the film into the real world.
As the brand’s website puts it, “In advertising, it’s not every day that you come across a jingle that has been remembered for 15 years.” And that’s exactly what inspired the project. 15 years after the film introduced us to Imran’s iconic biscuit jingle, Malvika decided to celebrate the fictional copywriter by giving his fictional creation a real-life twist.
What started as a fan’s tribute has now become a little piece of ZNMD that you can actually eat. The project is truly a “from one fan to another” celebration of the film, and yes, Malvika is definitely a Diamond Biscuit Paglu!
Want to get your hands on a box? You can place an order through the brand’s website and taste the ZNMD nostalgia for yourself.
Also Read: From ZNMD To Dil Dhadakne Do, 7 Shooting Locations Of Iconic Zoya Akhtar Films
Cover Image Courtesy: YouTube/Excel Movies & Instagram/zoieakhtar
FAQs
What is the Diamond Biscuit from Zindagi Na Milegi Dobara?
Diamond Biscuit was the fictional biscuit brand created for Imran’s advertising campaign in the film. Its catchy jingle became one of those small ZNMD moments that fans continued to remember years after watching the movie.
Who created the real-life Diamond Biscuit?
The project is the brainchild of Malvika Thirani, a copywriter herself, along with a team comprising a baker, project managers and a designer.
Is ZNMD's Diamond Biscuit actually available to eat?
Yes! Unlike the fictional product in the film, the real-life Diamond Biscuit can actually be ordered and enjoyed.
