Uttarakhand Dept Using Film Dialogues To Spread Awareness

Ever thought that Bollywood too can come to play to teach folks about forest fires? This is what’s happening in Uttarakhand now. The lockdown restrictions have eased in the state and the officials fear that incidents of forest fires might increase. Therefore, they have created around 1500 posters using dialogues from Bollywood movies like Dabangg, Sholay and The Dirty Picture, to easily draw the attention of the passersby and spread the information about the fires. The initiative was the idea of Rudraprayag divisional forest officer Vaibhav Singh. Taking to Twitter, he said, “When it comes to #ForestFire awareness,#Bollywood is our best bet !” The officials have already placed the posters across the forest ranges, markets and other regular places. Here are a few of them:

1. Laparwahi, Laparwahi Aur Laparwahi

Every Bollywood fan knows the famous dialogue from The Dirty Picture, “Filmein sirf teen cheezon k wajah se chalte hain – entertainment, entertainment, entertainment“. The forest authorities have simply changed the dialogue to “Jangal ki aag sirf teen cheezo se lagti hain – laparwahi, laparwahi aur laparwahi.” ( Jungle fire can only be caused by three things- carelessness, carelessness and carelessness). Isn’t that catchy enough?

2. Thapad Se Darr Nehi Lagta Sahab, Jangal Ki Aag Se Lagta Hai

The poster will definitely get the heart of all the Dabangg fans. They have simply replaced the word ‘pyar’ of Sonakshi Sinha’s dialogue with ‘jangal ki aag’ or forest fire. Now, see how impactful it looks. Who else could have actually thought of it in such an innovative manner?

3. Arey O Sambha, Jangal Mein Aag Lagane Pe Sarkaar Kitna Jurmana Rakhe Hai?

Remember the ‘Kitne admi the’ scene of Gabbar from the movie Sholay? In the scene, Gabbar asks, “Are o Sambha, kitna inaam rakkhe hain sarkar hum par? Sambha replies, “Pure pachas hazaar.” The authorities have tweaked it in a quirky way to, “Arey o Sambha, jangal me aag lagane pe sarkar kitna jurmana rakhe hai? Sardar pure 5000, aur 2 saal tak ki jail bhi”. In this way, the people are getting informed about the penalties as well. For setting forests on fire, one has to pay a fine of  ₹5000 or he may also face imprisonment for two years.

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4. Aa Gaye Jangal Ki Aag Ka Tamasha Dekhne

Nana Patekar had a famous dialogue in the movie Krantiveer, “Aa Gaye Meri Maut Ka Tamasha Dekhne”. It has been changed to, “Aa gaye jangal ki aag ka tamasha dekhne. Tamasha mat dekho, vanagni ki suchna tatkaal van vibhag ke control room number par do.” ( Whenever you spot a forest fire, call up the forest department immediately to convey the information).

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The state has already lost 11 hectares of land this year due to 18 forest fire incidents. About 0.17 percent of the total forest cover of Uttarakhand comes under the ‘extremely fire-prone’ category, while around 1.60 percent falls under ‘very highly fire-prone’. Nearly 9.32 percent of the forest area is marked as ‘highly fire-prone’. For ‘moderately fire-prone’ and ‘less fire-prone’ categories, the percentages are around 21.66 and 67.25 respectively. Also, the forest areas have around 1,437 station crew and nearly 174 watchtowers to keep a check on the occurrence of forest fires.