Ever wondered why oranges are packed in red mesh bags? Or why do lemons come in yellow net bags? Well, if these thoughts have crossed your mind, then chef and digital content creator Pranav Joshi AKA @floydiancookery has the answers. It has nothing to do with the ease or convenience of packaging rather it has everything to do with pure marketing.
Content Creator Reveals Why Oranges Are Packed In Red Nets
Pranav Joshi shared an interesting reel on his Instagram handle that busts a common yet pervasive marketing technique. He asks if we’ve ever wondered why oranges are packed in red nets. “It’s part of a brilliant marketing trick played on you,” says Joshi. Colours are first perceived by our brains and not our eyes. They appear different under different lights. This explains the viral blue and blue and black striped dress or grey dress picture that took over the Internet a few years back.
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German scientist Wilhelm Von Bezold first discovered this phenomenon where he concluded that the colours we see are understood by the brain differently in relation to their surroundings. When different colours interact with each other, they look different. Try it for yourself! Oranges placed in a red mesh bag appear differently than those placed in a yellow one. The catch? The oranges are the of the exact same colour.
A Marketing Ploy That Continues To Trick Shoppers
So, Joshi explains in his reel that oranges appear to be “more orange” in colour when they are placed in red nets. So, when these oranges appear more vibrant than they actually are, we perceive them to be fresher than other products. Similarly, lemons are placed in green nets to make them appear more yellow and fresh. The content creator calls it an “insane marketing trick”. In his caption, he states that this illusion continues to work and fool us to date.
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While the oranges are actually same the colour, the striped grid arranged atop makes all the difference in how we perceive the citrus fruit. He also added a comment that Johann Wolfgang von Goethe published The Theory of Colours. The author mentioned that colours are linked to our emotions. The colour red attracts people. So, this could be another reason why oranges are placed in red nets.
So, foodies, are you as surprised as we are about this popular marketing ploy?
Cover Image Courtesy: Canva Pro
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