There’s a special kind of joy that comes from the wag of a tail or the purr of a contented cat. Our pets are more than just animals; they’re family. And just like with any family member, what we choose to feed them is crucial to their health and happiness. Enter Royal Canin, a brand that has dedicated itself to the science of pet nutrition, ensuring that every meal is a step towards better health and longer lives for our beloved companions. We recently had the pleasure of speaking with Mr. Satinder Singh, General Manager – India, Royal Canin, who shared fascinating insights into how the company is revolutionising pet care in India.
Royal Canin, Pioneering Pet Health And Nutrition
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The food we choose to feed our beloved cats and dogs is an integral part of their care, impacting their health, longevity, and happiness. Royal Canin, a global leader in pet nutrition, has been at the forefront of revolutionising pet health with its science-based, tailored nutrition. With over 200 precise formulas, Royal Canin caters to the unique needs of pets at various life stages, sizes, breeds, and health conditions.
At the heart of Royal Canin’s success is its unwavering commitment to science-based nutrition. “Our approach to pet nutrition is rooted in rigorous scientific research and close observation, honed over more than 50 years of studying the unique needs of cats and dogs,” says Mr. Singh. This dedication to scientific rigour enables Royal Canin to develop precise nutritional formulations that meet the real-world needs of pets.
By collaborating with veterinarians, breeders, and other pet experts, Royal Canin gains deep insights into the specific requirements of individual breeds, varied life stages, lifestyles, and medical conditions. These partnerships are crucial in ensuring that each product is backed by robust research and a profound respect for the individuality of each pet.
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Raising Awareness About Preventative Care
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Preventative care is essential for maintaining pet health, and Royal Canin is committed to raising awareness about this in India. Mr. Singh highlighted the multi-faceted strategy Royal Canin employs to educate pet owners and engage with veterinary professionals. “We collaborate with veterinarians across India, providing training and resources on early intervention and routine health assessments through workshops, webinars, and continuing education programs,” he explained.
One of the challenges Royal Canin faces is balancing its position as a super-premium brand with the need to be cost-effective for pet parents in India. Mr. Singh shared how Royal Canin addresses this challenge through several strategies. “Our precise, nutrient-dense formulations ensure that pets receive the necessary nutrients in smaller feeding amounts, leading to savings over time despite the higher initial cost,” he noted.
Royal Canin’s local production facilities, such as the new Packaging Centre in Bhiwandi, Maharashtra, help lower costs associated with import duties and logistics. This local manufacturing not only supports the “Make in India” initiative but also ensures fresher products with reduced lead times. By emphasising education and support, Royal Canin helps pet parents understand the long-term benefits of high-quality nutrition, which can significantly reduce veterinary expenses over time.
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Tailoring Nutrition For Different Life Stages
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Royal Canin’s meticulous, science-driven approach ensures that each formulation is based on extensive research and collaboration with experts. For example, their puppy and kitten formulas support growth and development with appropriate levels of protein, vitamins, and minerals. Adult formulas maintain optimal health and energy levels, while senior formulas address age-related issues such as joint health and kidney function.
Understanding the distinct nutritional requirements of pets is crucial for their health. “Improper diets can lead to serious health issues, and pets require balanced nutrition tailored to their species, age, size, and health status,” Mr. Singh emphasised. Royal Canin also educates pet parents through collaborations with veterinarians, detailed product packaging, and a variety of online resources.
Reflecting on his time at Royal Canin, Mr. Singh shared a touching success story that highlights the company’s impact on pet health and nutrition. “Many vets have acknowledged that Royal Canin products have proven to reduce suffering, improve pets’ health, and enhance overall quality of life in long-term management of diseases like kidney failure and allergic skin diseases,” he recounted. The testimonies from veterinarians, breeders, and pet owners underscore the significant positive impact Royal Canin has on pet health.
Royal Canin’s dedication to advancing pet health through precise, science-based nutrition is certainly evident in its innovative products, extensive research, and strong partnerships with pet professionals.
Cover Image Courtesy: Canva