Do you have a favourite restaurant that you end up ordering from often? Well, good news for you because Zomato has launched a special loyalty programme called ‘Brand Packs’ to reward repeat restaurant orders by a customer. With this new feature, the food delivery app aims to offer various incentives and offers for frequent customers. Read on to know more about this.
What Is Zomato’s New ‘Brand Packs’ Feature?
I repeat-order from my favourite restaurants often, and so do a lot of our customers.
To make this more rewarding for you, we are introducing Brand Packs – our first step towards building loyalty programs for select restaurants on Zomato. 4000+ restaurants are live and 10 lakh+… pic.twitter.com/7ifCgOrMqO
— Deepinder Goyal (@deepigoyal) July 26, 2024
Zomato Founder Deepinder Goyal took to X (formerly Twitter) to launch a new feature on the app’s website called ‘Brand Packs’. This feature aims to reward repeat orders from select restaurants on the platform and is Zomato’s first step towards building loyalty programs. As per Deepinder’s tweet, more than 4,000 restaurants are now live with this initiative and 10 lakh ‘Brand Packs’ have been purchased already.
As per a Business Standard report, under Brand Packs, Zomato will offer various incentives, special offers, and discounts to frequent customers to enhance their overall dining experience.
In his post, Deepinder said, “I repeat-order from my favourite restaurants often, and so do a lot of our customers. To make this more rewarding for you, we are introducing Brand Packs – our first step towards building loyalty programs for select restaurants on Zomato. 4000+ restaurants are live and 10 lakh+ Brand Packs have been purchased already 🚀If you have any feedback, please do let me know! And happy rep-eating.”
Everything Our Need To Know About It
Now live on the Zomato app, Brand Packs offer various offers and discounts to customers. You can purchase it on the app and use it while placing your order. As per the Business Standard report, many brand packs are offering an extra 10% off to the customers on the next three orders upon purchase. The good news is that this feature does not require any minimum order value.
Furthermore, there is also no upper limit on discounts either. Also, Brand Packs can be used together with regular restaurant coupons and can also be clubbed with discounts provided by Zomato Gold. For now, the prices of these packs appear to range between ₹9 to ₹29 and are valid for 30 days, upon the date of purchase.
What are your thoughts about this new initiative by Zomato? Let us know in the comments!
Cover Image Courtesy: Canva & Facebook/Zomato
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