Zomato Launches ‘Pure Veg Mode’ With A ‘Pure Veg Fleet’; Netizens Appreciate The “Great Initiative”

Zomato’s CEO Deepinder Goyal announced the launch of 'Pure Veg Mode' along with a 'Pure Veg Fleet' for customers with pure vegetarian dietary preferences.

by Tashika Tyagi
Zomato Launches ‘Pure Veg Mode’ With A ‘Pure Veg Fleet’; Netizens Appreciate The “Great Initiative”

Understanding people’s dietary preferences and concerns, Zomato has launched a new feature on its app. Zomato’s CEO Deepinder Goyal took to X (formerly Twitter) to launch a ‘Pure Veg Mode’ along with a ‘Pure Veg Fleet’ on the app. This initiative is to cater to India’s large vegetarian population and was taken up by Zomato after lots of feedback from customers. Here’s everything you need to know about this feature.

Zomato Adds A ‘Pure Veg Mode’ On The App

Considering the feedback of many vegetarian customers and the large vegetarian population of India, Zomato has decided to launch a ‘Pure Veg Mode’ along with a ‘Pure Veg Fleet’ on their app. This initiative was announced by the company’s CEO Deepinder Goyal X (formerly Twitter). In his long post, Deepinder explained the entire idea and thought behind the move.

He also mentioned that restaurants in the ‘Pure Veg Mode’ on Zomato will only have food outlets that cook and serve vegetarian food.

In his post, Deepinder shared his future plans as well. He added that Zomaton plans to “add more specialised fleets for special customer needs. For example, there’s a special cake delivery fleet coming up with hydraulic balancers which prevent your cake from getting smudged during delivery.”

Also Read: Zomato Becomes World’s Only Food Delivery Company To Achieve Low-Risk ESG Score; Here’s What It Means

Internet Gives A Big Thumbs Up To This Initiative By Zomato

Zomato’s decision to launch a ‘Pure Veg Mode’ was lauded by many on the internet. People appreciated this option on the app and even thanked Zomato for the thoughtful initiative. Here are some comments from Deepinder Goyal’s post that lauded Zomato’s new initiative.

What’s your take on these new features by Zomato? Fill us in in the comments!

Cover Image Courtesy: X/@deepigoyal

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