The growing demand in the hospitality industry never ceases. In addition, the concept of industrialists expanding into hospitality is not uncommon. Aditya Birla New Age Hospitality (ABNAH), the hospitality arm of the Aditya Birla Group, has acquired full ownership of KA Hospitality Private Limited (KAH). KAH is behind the renowned CinCin brand and holds the franchise rights for three other international restaurant brands: Hakkasan, Yauatcha and Nara Thai.
Aditya Birla Group Takes 100% Stake Of KA Hospitality
View this post on Instagram
The acquisition aided the hospitality division of the Aditya Birla Group in growing by seven restaurants across three locations.
The four brands are distributed among the mid-market to premium segments of the customer value pyramid. Hakkassan is a Michelin-starred restaurant serving contemporary Cantonese cuisine. A renowned dim sum teahouse from London is Yauatcha. Nara Thai brings authentic Thai cuisine. CinCin is a contemporary Italian brand created to capture the spirit and culture of the “La Dolce Vita” lifestyle in Italy.
Currently, ABNAH runs Jolie’s, a members-only club in Mumbai’s Worli neighbourhood that covers 30,000 square feet. Even the brand intends to develop luxury casual dining restaurant franchises throughout India, a quickly expanding market for organised food services.
Additionally, the new brands stand out on their own in providing outstanding culinary experiences. The food industry thrives on dynamism. And ABNAH aims to extend the reach of these brands and bring unique dining experiences to additional Indian cities.
Also Read: 6 Best Restaurants In Mumbai Perfect For Business Lunches
How KA Hospitality Brought Michelin-Starred Restaurants To India
View this post on Instagram
In 2011, the late Mr Kishor Bajaj, a visionary who brought Hakkasan and Yauatcha to Mumbai and saw that India was ripe for Michelin-starred cuisine, created KA Hospitality. And then, Karyna Bajaj took over as Executive Director in 2016. And they expanded on this concept by hiring Nara Thai and developing their own brand, CinCin.
After Hakkasan, Yauatcha, a renowned tea and dim sum establishment from London came to Mumbai. It was a huge hit and later spread to Kolkata and Bengaluru. As Bangkok’s go-to Thai institution, Nara Thai presents food in a contemporary setting. There is warm Thai hospitality, in the centre of BKC and Colaba from 2017.
Moreover, following the introduction of foreign brands, the corporation turned its attention to domestic brands like CinCin and Cicchetti.
So, what do you think of this acquisition?
Cover image credits: Instagram/Hakkasan Mumbai