Dubai never settles for the ordinary, and now it’s making waves in the sports and entertainment industry with ISEZA, its first-ever business cluster dedicated to these dynamic sectors within a Free Zone environment. Dubai just rolled out the red carpet for you if you’ve ever dreamed of launching a sports agency, managing talent, or diving into AI-driven sports tech.
What Exactly is ISEZA Launched In Dubai?
Dubai is set to host its first-ever International Sports & Entertainment Free Zone Cluster within the Dubai World Trade Centre’s Free Zone. This industry-focused business hub will further enhance Dubai’s status as a premier destination for sports and entertainment. pic.twitter.com/5TX3W9ECQW
— Dubai Media Office (@DXBMediaOffice) March 11, 2025
ISEZA (International Sports & Entertainment Zone Authority) is Dubai’s bold move to simplify business operations for companies in sports and entertainment. It will function under the Dubai World Trade Centre Free Zone, offering a one-stop shop for licensing, legal support, and networking. The goal? To create an ecosystem where industry players—from sports leagues to media personalities—can thrive.
Who Stands To Benefit?
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ISEZA isn’t just for major sports brands or elite talent agencies. It welcomes a diverse mix of industry professionals, including:
- Global sports brands and franchises – Think major leagues, clubs, and federations.
- Event managers and marketing agencies – Those planning the next big sporting spectacle.
- Media and broadcasting companies – Covering everything from traditional sports coverage to e-sports streaming.
- Talent and influencer agencies – Managing athletes, social media personalities, and creative professionals.
This Free Zone is also setting the stage for futuristic innovations like AI-driven sports tech and fan tokens, because why just watch the game when you can shape its future?
Dubai’s sports sector pumps a whopping $2.5 billion into the economy every year, and ISEZA is expected to push that number even higher. By attracting top-tier organisations and investors, this initiative aligns with the Dubai Economic Agenda (D33), reinforcing the city’s status as a global business powerhouse.
Also Read: The Iconic One Za’abeel Is Now Part Of The Dubai World Trade Free Zone; Here’s What It Means
Where To Find It?
ISEZA is setting up shop in One Central, near the Museum of the Future. And speaking of the future, this hub is partnering with key UAE authorities, including the Ministry of Sports, Dubai Sports Council, and the National Olympic Committee, to ensure businesses get the best possible support.
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Dubai just made breaking into the sports and entertainment business easier than ever. Whether you’re a seasoned industry player or an ambitious entrepreneur, ISEZA offers a streamlined path to success. Ready to turn your passion into a thriving business? The game starts here.
Cover Image Courtesy: Dubai World Trade Centre/Website
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