From India To The World, Short Story’s Dry Gin Wins Big At World Gin Awards 2024!

Discover a taste of India's finest on the global stage with Short Story Dry Gin.

by Mallika Khurana
From India To The World, Short Story’s Dry Gin Wins Big At World Gin Awards 2024!

When the term Indian spirits was first used in the early 2000s, it was frequently associated with cheap, mass-produced dark liquors that could not compete with their international counterparts. In the world of spirits, they were viewed as nothing more than shadows. However, the days of Indian spirits fading into the background behind their foreign counterparts are long gone. Enter Short Story Gin, a new-age Indian spirit, declared as the ‘Country Winner’ for being the best London Dry Gin from India, at the World Gin Awards 2024

Short Story Gin Voted India’s Finest London Dry Gin Globally

Established by Third Eye Distillery, the same visionary minds behind the globally acclaimed Stranger & Sons Gin, Short Story was conceived with a grand vision. It aimed not only to fill a void in the market for top-quality Indian spirits but also to elevate the cocktail culture. 

Despite its relatively recent debut, Short Story wasted no time in making its mark. Within a little over a year of its launch, it received attention and accolades across India and on the global stage. Its spirits quickly earned prestigious awards, standing shoulder to shoulder with the finest offerings from around the world.

The crowning achievement came when Short Story Dry Gin secured a Gold Medal. It was named the ‘Country Winner’ for the best London Dry Gin from India at the World Gin Awards 2024. This recognition at this event by The World Drinks Awards further solidified Short Story’s position as a formidable player in the industry.

Also Read: Introducing Nisaki, The Indian Gin That Changes Colours And Lights Up Your Evenings

Crafted In Culture, Honoured In Gold

Crafted with meticulous attention to detail, Short Story Dry Gin boasts a classic London Dry profile. It features a robust juniper base complemented by distinct notes of grapefruit, cubeb berries, and lemon peel. The brand’s ethos revolves around simplicity and allowing the quality of the spirit to speak for itself. Pankaj Balachandran, the brand director of Short Story, expressed his delight at the brand’s success, highlighting the shift in consumer preferences towards quality and uniqueness.

With over 15 international awards, it has swiftly become a force to be reckoned with in the spirits industry. From winning gold at the San Francisco World Spirits Competition to receiving master recognition at the Asian Spirits Masters, Short Story’s spirits have consistently impressed critics and consumers alike. Currently available in nine domestic markets and expanding rapidly both domestically and internationally, Short Story has secured a prominent presence in the world of spirits. 

Short Story remains a compelling chapter in the ongoing saga of India’s spirit renaissance.

Cover Image Courtesy: Press Release and Short Story Spirits/Instagram

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