India has long been known for its whisky and rum. But in the past years, artisanal and homegrown gins have become increasingly popular. Gin lovers, where are you at? There’s a new handcrafted gin in the market, Nicobar.
There’s A New Homegrown Gin, Nicobar
Handcrafted gin has carved a niche for itself in the Indian beverage landscape. This shift can be attributed to a combination of factors, including changing consumer preferences.
The renowned alco-beverage industry leader Associated Alcohols & Breweries Limited (AABL) introduces a new handcrafted premium gin, Nicobar. The gin is a well-blended spirit that tastes intensely floral without sacrificing strength. It has hibiscus and elderflower infusions, and the peppery sting of grains of paradise balances the drink’s delicate flavour. The use of local botanicals is another factor contributing to the popularity of handcrafted gin in India.
This gin is unique as it is the only gin in the nation made with three different types of juniper. This gin’s well-rounded taste profile is enhanced by the addition of citrus notes from coriander seeds and sweet orange peel. This not only adds a unique regional twist to the gins but also appeals to consumers. This careful selection shows our dedication to creating a premium gin that is tailored to the unique characteristics that set Nicobar apart.
India’s Love For Gin
The changing tastes of Indian consumers are a major factor in the growth of handcrafted gin. Because of its adaptable flavour profile and capacity to be combined with a wide range of drinks, gin has become popular with younger people. Moreover, the narrative element linked to numerous handcrafted gins enhances their appeal. Every gin typically has a story that explains the inspiration behind its production.
Handcrafted gin has become more popular in India thanks to many factors. There are shifting consumer tastes, the use of indigenous botanicals, engaging storytelling, and the expansion of cocktail culture. Because of their complex flavours and aromatic qualities, handcrafted gins are indispensable elements when making elegant and distinctive cocktails.
Indian gin lovers should expect to see an ever-widening selection of distinctive and tasty alternatives. So, which is your favourite homegrown gin?
Cover image credits: Canva; Press release