MMT Collaborates With WEP To Launch ‘Project Maitri’; What Is It? Whom Will It Benefit And More Inside

by Vaishalee Kalvankar
MMT Collaborates With WEP To Launch ‘Project Maitri’; What Is It? Whom Will It Benefit And More Inside

In order to encourage women’s self-reliance and entrepreneurship, MakeMyTrip has something special in store. MakeMyTrip (MMT) has partnered with the Women Entrepreneurship Program (WEP). Women Entrepreneurship Program (WEP) has been nurtured under the framework of Niti Aayog. With an emphasis on women in the nation’s northeast, MMT has announced the launch of Project Maitri. But what is this project, and whom will it benefit?

MMT Collaborates With WEP To Launch ‘Project Maitri

Credits: Canva

MakeMyTrip with Project Maitri will utilize homestays’ unrealized potential as a springboard for independence, entrepreneurship, and economic empowerment. The goal of Project Maitri is to uplift and motivate homestay hosts in all of the nation’s northeastern states.

Selected participants in the project will get specialized training catered to their particular business requirements. A wide range of skills, including compliance, digital marketing, safety, and hospitality, will be covered in this course. 

 Furthermore, awards will be given to the top three homestay operators to further encourage quality and creativity. Project Maitri has been specially designed with the women homestay owners of the northeast in mind. 

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Unlocking The Potential Of Homestays

Credits: Canva

Project Maitri, according to WEP Mission Director Anna Roy, exemplifies a strategic approach to support women’s entrepreneurship and is in line with national goals of economic development and gender equality. 

It could pay off in the long run because homestays in India have the potential to develop into a successful and profitable company for women who want to be financially independent. 

MakeMyTrip’s Group CEO and co-founder, Rajesh Magow, stated that the company believes in the transformational power of travel. They hope to provide female guesthouse owners access to this power through this effort. 

They are excited to watch these amazing women entrepreneurs succeed as they add to the vitality and diversity of India’s tourist sector and are honored to be working in partnership with the Women Entrepreneurship Platform on this project.

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A Plethora Of Resources

Credits: Canva

NITI Aayog-founded WEP has developed into a public-private partnership to address information and services pertinent to women entrepreneurs. It provides a plethora of resources, including a knowledge base, a community platform, a SmartMatch-based platform for government programs and private sector initiatives, and resources like capacity building and mentoring.

WEP serves as an aggregator platform, hosting services and providing information pertinent to female entrepreneurs. Through important collaborations, WEP provides its users with access to workshops, campaigns, vital information, and other learning and development opportunities from industry trailblazers. It has collaborations in six primary areas of focus.

In order to foster peer learning, WEP invites entrepreneurs to share their experiences, tales, and entrepreneurial adventures. The industry players’ mentorship further reinforces all of this.

Globally accessible, MakeMyTrip is the top online travel company in India. Well-known brands like Goibibo, and RedBus are among the ones they own and run.

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What are your views?

Cover Images Courtesy: Canva

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