New Hotel Association Launched To Help Small Hotel Partners & Travel Agents With Technology

by Tania Tarafdar
New Hotel Association Launched To Help Small Hotel Partners & Travel Agents With Technology

The waves of the pandemic have completely rocked the hospitality industry. However, hotel chains are leaving no stone unturned to ensure the safety of guests. One of the best ways of ensuring the hygiene and safety of guests is with technology. And while the five-star properties have incorporated most of these technologies, Airbnb, EaseMyTrip, OYO, and Yatra have formed a new industry association to help small companies and travel and hospitality technology players.

The New Association Will Help Boost Domestic Tourism

The Confederation of Hospitality, Technology and Tourism Industry (CHATT) will not only promote domestic tourism but also help it in digital transformation. The association will run training programmes and every member will be able to access all its resources and benefits. They can participate in year-round programmes and access the travel-tech ecosystem.

Also read: COVID-19 Quarantine & Self-Isolation: How To Opt For Safe Hotel Stay While Travelling?

CHATT Will Support Small Hotel Partners & Tourist Agents

The association comprises Amanpreet Bajaj, General Manager, Airbnb – India, Southeast Asia, Hong Kong, and Taiwan; Nishant Pitti, Co-Founder & CEO – EaseMyTrip.com; Rohit Kapoor, CEO – OYO India & Southeast Asia, and Dhruv Shringi, Co-Founder and CEO – Yatra.com. CHAAT hopes to boost India’s domestic tourism market and support small hotel partners, homeowners, and tourist agents. Tourist Guides Struggle To Earn Living As Pandemic Batters Tourism Sector.

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“Technology is at the forefront of many initiatives at the Ministry of Tourism and we look forward to closely working with CHATT to strengthen the sector,” said Arvind Singh, secretary tourism, the government of India. With the new association, the partners not only hope to revive the tourism sector but also hopes to safeguard the interests of small hotels, homes, and travel partners.