Rebranded McDonald’s Outlets Launched In Russia With Name ‘Vkusno & tochka’

by Suchismita Pal
Rebranded McDonald’s Outlets Launched In Russia With Name ‘Vkusno & tochka’

After the Russia-Ukraine war, McDonald’s had completely shut its operations in Russia after being in business in the country for around 30 years. On Russia Day 2022, McDonald’s reopened 15 of its closed restaurants in Moscow with a new name ‘Vkusno & tochka’, which means “Tasty and that’s it”. The logo of the new brand is a green circle with fries and burgers on it. Russia Day, celebrated every year on June 12, is the commemoration of the day when the declaration of state sovereignty was embraced in Russia. The day is a national holiday in Russia.

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All The 850 McDonald’s Outlets In Russia Will Reopen With The New Name

The rebranding of the brand has taken place in Russia under the new ownership of the franchise operation by Alexander Govor. 30 more restaurants in the country will reopen on June 23, 2022. According to a Reuters report, 200 more outlets will be thrown open by June end. The report also states that by summer end, all the former 850 McDonald’s outlets will start functioning with the rebranded name. All the old logos will be removed and replaced with the new one.

McDonald’s opened its first outlet in Russia in January 1990. The restaurant located in Russia’s Pushkin Square has been rebranded and reopened, along with a few other outlets.

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