The pandemic has slowed down most of our travel plans. Sure we had an impressive list of destinations on our to-do list, but now the pandemic grounded all of us at home. While we are all looking forward and hoping to take bigger trips in 2022, there is this angsty new term to describe this apparent demand, ‘revenge travel’. We have a feeling of being trapped in our homes and that restless mood has many experts predicting revenge travellers could bring back the hotel industry and leisure tourism with a bang. While we are all eager to hit back on the road, can revenge travel be that sweet for India? Read on to know more.
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What Is Revenge Travel?
The concept of ‘revenge spending’ appeared in China in the 1980s with growing consumer demand following poverty of the Cultural Revolution. In the past few months, the wealthy have responded to the quarantine blues by spending on luxury goods. Revenge travel is a case of the same notion. Travel analysts now carefully watch consumer sentiment and spending since tourism begin to unlock. There is a pattern of people wanting to travel within their country just to move out of their homes after all the strict lockdown. More and more people are now looking at drive-to destinations instead of vacation spots to avoid the flights. Here are 10 Rules For A Safe Hotel Stay During COVID-19 Pandemic.
Where Does The Hotel Industry Stand?
It goes without saying that the hotel industry is one of the worst-hit during the pandemic. It is, therefore, a no-brainer why star hotels like Taj and Oberoi to budget chains like Lemon Tree are eagerly waiting for revenge travel. Reduced capacity, mandatory masks and stringent sanitation routines are a few ways hotels are trying to lure travellers. Ramesh Ramanathan the CMD of Sterling Holidays, shared with us that new fun activities for customers are designed maintaining social distancing! Maldives Reopens For Tourism & Here Are The New Rules.
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Can Revenge Travel Bring Back Indian Hotel Industry?
According to experts, corporate travels for incentives and conferences will reduce, but domestic tourism is hoped to take off soon. Experts suggest that the upcoming festive season could be the perfect time for ‘revenge travel’. While Indian is currently the worst in hotel recovery, the future looks promising. But while domestic travel is slowly taking off, the occupancy level will only get back to its full capacity by the year 2022 or 2023. 10 Worst Mistakes People Make While Booking A Hotel.
Is there any silver lining for the hotel and tourism industry? The truth is, when travel does return in full-swing, a corona hangover may leave typically overcrowded destinations with fewer visitors. Would you plan a little getaway for yourself, or would you wait till the corona nightmare is over? Let us know in the comments.