Every time someone mentions frozen foods, I am sure Godrej Yummiez pops into your mind. The brand has taken the frozen, ready-to-cook food segment to another level by introducing so much variety in it. Well, the company is planning to expand its brand and take it to the international market. Yes, soon these Yummiez will be seen in the Middle East and UK markets.
Godrej Yummiez In International Markets
Mohit Marwaha, Assistant Vice President (AVP) of Yummiez, Godrej Tyson Foods Ltd. (GTFL), revealed that the company is planning to take its Yummiez brand to international markets. Godrej Yummiez and Real Good Chicken come under Godrej Tyson Foods Ltd. (GTFL).
The company plans to take the brand to UK and Middle East markets, as said by Marwaha. Godrej Tyson Foods Ltd. already exports its products to key markets in the United States.
The company’s leading brands include Real Good Chicken and Godrej Yummiez. More than 50 frozen, ready-to-cook vegetarian and non-vegetarian goods are available from Godrej Yummiez. A brand of pre-cut fresh chicken is called Real Good Chicken.
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Introduction Of New Products
The company Godrej Tyson Foods Ltd., apart from looking at launching its products in the international market, has other plans too.
Their product introductions in FY23 are scheduled to coincide with the “International Year of Millet.” They also intend to increase the variety of prepared foods they offer, both vegetarian and non-vegetarian.
The other strategy revolves around extending their reach and distribution because the product must also be available. The third leg, which entails informing consumers of the health benefits of frozen meals, combines awareness and creativity.
Marwaha believes that as more and more people become aware of the product and as the food chain in the country evolves, the brand will surely grow. (As per India Retailing)
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Cover Image Courtesy: @godrejyummiez/Instagram