In the world of fragrances, Viktor & Rolf are icons of innovation. Enter the Viktor & Rolf Fragrances Ice Cream Truck Pop-Up: a delightful fusion of scent and taste right here in Mumbai. Viktor & Rolf is about to captivate Indian consumers’ senses with their innovative Fragrance Ice Cream Truck Pop-Up.
Viktor & Rolf Fragrances Announce Ice Cream Truck Pop-Up
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From January 26, 2024, to February 15, 2024, Viktor & Rolf Fragrances present the first-ever Ice Cream Truck Pop-Up in India at Jio World Drive Mall in Mumbai. The distinctive scent experience redefines the varied fragrance market in India and provides scent connoisseurs with a never-before-seen level of sensory feeling. The highlight of this olfactory encounter is the renowned scent FLOWERBOMB by Viktor & Rolf. The distinctive fragrance’s olfactory symphony takes centre stage.
Adorned in Viktor & Rolf’s signature whimsical aesthetic, the ice cream truck is a kaleidoscope of pastel hues. Customers can enhance their sensory experience with a luxurious touch by purchasing a special Rose Gelato and receiving complementary perfume samples as part of this pop-up event. Here, ice cream becomes art, with flavours inspired by Viktor & Rolf’s iconic fragrances. From the floral notes of Flowerbomb, the ice cream scoop is a revelation, offering a fleeting moment of pure bliss.
This is a versatile scent suitable for any occasion. However, it is especially appropriate for cooler months and evenings when you want to make a statement. It’s floral but not too sweet, warm, appealing to women who prefer floral fragrances with a twist.
Also Read: This Is Priyanka Chopra’s Fave Ice Cream Spot In The USA, Calls It “Kale For The Soul”
Pop-Ups By Luxe Brands
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Viktor & Rolf Fragrances Ice Cream Truck Pop-Up is more than just a feast for the senses. Brands aren’t just investing in profitable travel retail locations. They are also springing up in city centres and malls too.
Earlier the ‘In My Tabby Ice Cream Pop Up’ was another fun-filled campaign with bags and scoops of ice cream! And Delhi was its first stop in India. The ‘In My Tabby Ice Cream Pop Up’ by the luxury clothing brand COACH arrived in India with its maiden stop at the DLF Emporio, Delhi, after travelling around pan-Asia. This colourful and whimsical experience honoured COACH’s iconic Tabby Bag design with a plethora of Instagram-worthy events.
So, step aboard and let your senses be swept away on a journey of sweet scoops and smells.
Where: Jio World Drive Mall Mumbai
When: 26th January to 15th February 2024
Cover image credits: Press release