The shock waves of COVID-19 have rocked the nation’s F&B industry. From restaurants to giant chains and small businesses, the pandemic has spared none. Did you know that nearly 40 percent of restaurants shut shop due to the outbreak last year? With the second wave, the road to recovery looks like a long path. To support small businesses, promote entrepreneurship and fix the damage done by the pandemic, Mumbai’s award-winning restaurateurs Dhaval Udeshi & Pawan Shahri of Lower Parel’s London Taxi has developed a cutting-edge Incubator Program to help the start-ups.
Mumbai’s London Taxi Is Opening Up Its Kitchen For Entrepreneurs
The restaurant is opening up its kitchen to become an incubator for home delivery. They are inviting aspiring food entrepreneurs to realise their life-long dream of starting their very own food brand. London Taxi’s Incubation Program will enable five entrepreneurs to launch their ideated brands from its 650 sq ft kitchen space while utilising the restaurant’s existing resources like the experienced head chefs, R&D, and vendor management teams.
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Entrepreneurs Will Get 100% Funding With This Incubator Programme
Entrepreneurs will get 100% funding with this incubator programme as well as get access to support functions like marketing, advertising, aggregator relationships, finance, and accounting. “We’ve been getting a lot of calls lately from entrepreneurs who always wanted to start their ventures but had hiccups like shortage of funds, infrastructure, marketing and brand-building issues,” Pawan Shahri and Dhaval Udeshi. “Hence we decided to start this incubation program to give back to the hospitality industry and moreover to the spirit of entrepreneurship that will from there lead on to creating the next big brand of tomorrow.”
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Anyone Who Wants To Start A Food Brand Can Send Applications
It may seem easy to start a burrito or burger assembly line in your home kitchen if you’re catering to the local market, but the capital expenditure of running a quick-service restaurant in a metro ranges from 15,00,000 to 30,00,000 for an area of 100-500 sq ft. And this doesn’t even include franchise fees, kitchen, royalty, or real estate. “So we thought that anyone who wants to start a brand of their own can apply to us. If we feel that an entrepreneur has that spark in them to drive the brand, we will invest in their idea, support them with infrastructure and help them launch their brand from London Taxi’s kitchen,” Pawan Shahri explains.
Also read: Chef Sanjeev Kapoor To Provide 10,000 Free Meals Everyday To Healthcare Staff Across 7 Indian Cities
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Despite the pandemic, gourmet experiences at home are in demand. This incubator program is accepting applications from individuals with impressive ideas, who are passionate about food and will help drive a brand forward. From home chefs and bakers, college students, and nutritionists to senior citizens, fitness and fashion influencers, this platform is an open invitation to anyone who wants to kick start their business.