Hemp Rollens To Hemp Seeds, How This Start-Up Is Transforming India’s Cannabis Culture

by Mallika Khurana
Hemp Rollens To Hemp Seeds, How This Start-Up Is Transforming India’s Cannabis Culture

Innovation often begins where boundaries blur and conventions shatter. It’s in the heart of such transformative moments that we find ourselves today, standing at the precipice of a wellness revolution fueled by a plant that has long been misunderstood: cannabis. Imagine a world where this once-controversial herb, infamous for its psychoactive effects, is now hailed as a beacon of hope, a natural remedy to alleviate suffering, and a source of profound well-being. This extraordinary shift in perception is not a distant dream but a thrilling reality. Welcome to the dawn of a new era, where cannabis is no longer relegated to hushed whispers but celebrated for its remarkable potential.

The Startup Offering More Than Just ‘High’ Hopes


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Over the past two years, India has witnessed the emergence of more than 50 startups. They each hold a unique promise—to provide relief to those battling nicotine addiction, Parkinson’s, chronic pain, and anxiety—through cannabis-infused products. What’s more intriguing is that these products aren’t intended for intoxication. They harness the incredible potential of cannabidiol (CBD), a non-psychoactive compound found in cannabis, renowned for its therapeutic properties.

Picture this: “Hemp rollens,” cigarettes crafted from cannabis leaves and flowers, offered as a legal and therapeutic alternative to traditional tobacco. Trost, a two-year-old startup, is at the forefront of this innovation. Its mission? To alleviate suffering and offer solace to those in need. 

But this transformation isn’t confined to India alone. Around the globe, cannabis is shedding its stigma and revealing its medicinal marvels. Countries like Israel are leading the way by legalizing medical marijuana. They are ushering in a new era of acceptance and exploration of cannabis as a therapeutic agent.

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Cannabis Is Transforming India’s Health And Wellness Scene


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In recent years, India has witnessed a significant shift in its perception of cannabis. Traditionally associated with recreational use, it is largely viewed through the lens of getting “high”. However, cannabis is undergoing a remarkable transformation, thanks to emerging startups like Trost. This shift is underpinned by a growing awareness of the plant’s therapeutic potential, particularly in the form of Cannabidiol (CBD).

Trost, among other startups, has embraced the healing potential of CBD by offering products that promise solace to those grappling with health challenges. These include hemp rolls, a legal alternative to traditional cigarettes that assist smokers in their journey to quit. The experience of smoking hemp rollens differs significantly from that of tobacco cigarettes. It offers an option for those seeking relief from nicotine addiction.

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The hemp industry’s growth is further fueled by the fact that industrial hemp is a rapidly growing plant renowned for its versatility and eco-friendliness. Notably, hemp contains THC (tetrahydrocannabinol) in minimal quantities, ensuring that its consumption remains non-intoxicating and in line with legal requirements.

From ancient traditions to cutting-edge innovations, from cultural perceptions to scientific revelations, get ready to explore the green frontier where innovation meets intrigue, and the future of wellness takes a bold, exciting leap forward.

Cover Image Courtesy: Trost/Instagram