IKEA & Emirates Nature-WWF Host ‘A Day in the Life of Climate Change’ To Raise Awareness

Emirates Nature-WWF and Al-Futtaim IKEA's collaborative initiative empowers environmental consciousness.

by Deeplata Garde
IKEA & Emirates Nature-WWF Host ‘A Day in the Life of Climate Change’ To Raise Awareness

With the biggest climate conference approaching, Emirates Nature-WWF, a prominent environmental charity, and Al-Futtaim IKEA have joined forces to unveil an immersive experience. Say hello to an experience called “A Day in the Life of Climate Change.” Designed by Imagination, this interactive initiative seeks to enlighten individuals about their influence on water security and climate change. Scheduled to unfold at the Al-Futtaim IKEA store in Festival Plaza, Jebal Ali, from November 18 to December 30, the activation coincides with the prestigious COP28 conference in Dubai. Tailored to engage families, children, and IKEA customers, the experience guides participants through a captivating journey via interactive spaces and touchpoints.

Make A Difference To The Climate With Interactive Exploration


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A post shared by EmiratesNature-WWF (@ews_wwf)

The heart of the activation lies in its interactive elements. It encourages visitors to engage with daily household objects. Through this interaction, participants gain insights into their actual water consumption and receive valuable tips on adopting more responsible living choices. The aim is to transform passive observers into active contributors to a sustainable future.

Mangrove Viewing Platform


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A post shared by IKEA UAE (@ikeauae)

An integral part of the activation is the impressive mangrove viewing platform. First and foremost, beyond showcasing the scenic beauty of mangroves, it delves into the profound connection between climate and nature in the UAE. Notably, recognized as formidable allies against climate change, mangroves possess the unique ability to extract carbon emissions from the atmosphere. What’s more, it stores them within their structures and the soil beneath. Furthermore, beyond their ecological significance, mangroves serve as havens for threatened marine species and birds, playing a crucial role in safeguarding the UAE coastline from the perils of flooding and sea-level rise.

Empowering Positive Action

Pic Creds: Press Release

Notably, this activation is not just an awareness-raising platform; it’s a catalyst for positive action. Visitors are provided with tangible avenues to contribute to the protection and restoration of nature in the UAE. Furthermore, scannable QR codes strategically placed at the activation offer a direct link to donating to Emirates Nature-WWF’s local conservation efforts. As a result, these donations support initiatives spanning nature preservation, wildlife protection, climate action, and improved access to food and water, thereby presenting a comprehensive approach to sustainability.

The activation extends beyond virtual participation. Visitors are invited to actively engage in on-the-ground initiatives, such as mangrove clean-ups and sapling plantations. These events are organized by Leaders of Change, an annual membership program by Emirates Nature-WWF. This program goes beyond rhetoric, empowering individuals to actively participate in implementing green solutions within the UAE.

Also Read: Kid’s Zone To Restaurant Pop-Ups, Emirates Dubai 7s Reveals Its Line Up Of Experiences!

To Sum Up

In conclusion, the collaborative initiative between Emirates Nature-WWF and Al-Futtaim IKEA represents a pivotal step towards fostering environmental consciousness. Through an engaging and interactive experience, it educates individuals about their environmental footprint. Also, it provides them with tangible ways to make a positive impact. By seamlessly blending awareness, education, and actionable steps, this initiative sets a commendable example for empowering communities to actively contribute to the well-being of the planet. As environmental challenges continue to escalate, initiatives like “A Day in the Life of Climate Change” become instrumental in shaping a sustainable and resilient future.

Cover Image Courtesy: Press Release

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