India’s beverage scene has just received a fizzy makeover. Bangalore’s very own Misfits has launched the country’s first-ever prebiotic soda — a drink that combines bold, refreshing flavours with gut-friendly benefits. Founded by brothers Aditya and Yash, the brand introduces a healthier alternative to sugary colas, with a mission to challenge what we expect from carbonated drinks.
A New Kind Of Fizz: Misfits Prebiotic Soda
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Misfits prebiotic soda is unlike anything currently available in the Indian market. It’s crafted with plant-based ingredients and infused with 7 grams of prebiotic fibre to promote better digestion. Each 250ml can contains just 4 grams of sugar and 83 calories, making it a smarter choice for health-conscious consumers.
The soda uses natural sweeteners and avoids preservatives entirely, offering a clean label product that appeals to today’s mindful drinkers. With its carefully developed formulation, Misfits not only satisfies your craving for something fizzy, but also supports your gut health.
The brand’s debut flavour, a vibrant grape soda called “Mr. Ruckus,” delivers a punch of juicy sweetness with a cheeky twist. It’s fizzy, fun, and functional — a rare combination in the world of soft drinks.
Disrupting India’s Beverage Industry
India’s soft drink segment has long been dominated by sugar-loaded colas and artificial concoctions. Misfits prebiotic soda enters this space as a disruptor. It caters to a growing audience that seeks more from their beverages — flavour, function, and a guilt-free experience.
The company’s bold branding and transparent ingredients list appeal to younger consumers who value authenticity and innovation. The founders also provide third-party lab reports, empowering customers to make informed decisions.
By delivering a product that’s both playful and purpose-driven, Misfits sets a new benchmark for what fizzy drinks can be.
A Startup Born From A Personal Health Journey
Misfits didn’t appear overnight. The brand was born out of one founder’s struggle with a daily soda habit and its impact on health. Frustrated by the lack of clean, enjoyable alternatives in the Indian market, the brothers decided to create their own.
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Their startup journey reflects a deeper shift in how young entrepreneurs are tackling everyday problems with innovative solutions. What started as a personal concern has now evolved into a full-blown brand that challenges legacy soda giants.
Cover Image Courtesy: @drinkmisfits/Instagram