It has been some time since the rice prices have skyrocketed. The price is soaring because of inflation and to tackle the alarming rise in the market for consumers, the government is all set to sell rice at an affordable rate. The cost has increased so high that the government decided to sell rice under a brand. Recently, the government announced selling rice under the ‘Bharat Brand’.
Government To Start Selling Bharat Branded Rice
The government has taken a significant move to address the inflation surge. It recently shared the unique initiative of selling rice to customers under the Bharat brand. Consumers will soon spend only ₹25 to buy a kg of rice. Considering the concerning inflation of rice right now, this looks like a great step to counter the surge in rice prices. A senior government official recently shared some details about this move.
There will be different outlets for buying Bharat branded rice such as the National Agricultural Cooperative Marketing Federation of India, the National Cooperative Consumers’ Federation (NCCF), mobile vans, and outlets of Kendriya Bhandar. 1 kg of rice under the Bharat brand will cost ₹25 when bought from these government agencies and outlets.
This is not the first time when we have seen the Centre selling any products at discounted prices for the consumers in an overly inflated market. Under the same initiative, the government also sells wheat flour and pulses under the Bharat brand. This looks like an impactful initiative of the government to help customers by selling rice at discounted rates.
Prices Of Cereal Saw A Spike Too
It was back in November 2023 when the cost of cereals skyrocketed by 10.27 per cent, according to a report by the Economic Times. It led to food inflation jumping to 8.7 per cent that month as well. With some important moves, the goverment managed to control the high wheat prices. The Food Corporation of India conducted e-auctions where the supply was increased in the market.
Also read: Garlic Prices Soar To ₹400/Kg, Expected To Rise Further; Here’s Why The Prices Have Doubled
What do you think of the government’s new decision to sell rice under the Bharat brand for just ₹25 per kg?
Cover Image Courtesy: Canva
For more such snackable content, interesting discoveries and latest updates on food, travel and experiences in your city, download the Curly Tales App. Download HERE.
Good news! We are on WhatsApp! Subscribe to Curly Tales WhatsApp Channel to stay up-to-date with exclusive content and BTS. Join HERE.