The growing plastic pollution has finally reached a noticeable position that we no longer can ignore. The good news is that people are practising sustainable living habits and even big companies are taking up initiatives to help with this concerning issue. McDonald’s India is one such company. McDonald’s has taken steps to repurpose and recycle its out-of-home marketing material into school bags for kids in India. Read on to learn more about this heart-warming initiative.
McDonald’s Unique Approach To Sustainability & Community Involvement
Understanding and facing the global plastic pollution crisis, brands across the globe are taking steps to reduce plastic waste. They are repurposing and recycling their out-of-home marketing material and turning it into school bags for kids. The OOH advertising and billboard vinyl are made of non-biodegradable polymers, contributing significantly to plastic waste.
So, they have come together with OMD India for this in a bid to reach their goal of reducing plastic waste. This initiative is also in line with McDonald’s commitment to bring sustainability and community involvement across all functions. These bags blend functionality with vibrant aesthetics and serve as a reminder of the positive change that can be achieved through conscious, sustainable efforts. McDonald’s is calling it Happy Bags. So far over 2000 upcycled bags to children aged 5 to 18 years. McDonald’s has partnered with NGO Child Survival India for this initiative.
McDonald’s Happy Bags For A Brighter Future & Healthy Environment
As per McDonald’s, this campaign unlocked a unique opportunity to infuse joy and spread happiness among children who truly need it. In a statement, Managing Director McDonald’s India – North and East, Rajeev Ranjan said, “Our sustainability efforts are focused on keeping communities clean, protecting the planet for future generations, and supporting our long-term business resilience.”
McDonald’s also sees this initiative as another step towards its goal of decreasing waste and promoting a sustainable culture.
The need for sustainability is finally getting recognition. People are understanding why we need to recycle, upcycle, and introduce sustainable living practices in life. We’re glad to see such steps from big companies like McDonald’s India.
Cover Image Courtesy: McDonald’s India
For more such snackable content, interesting discoveries and the latest updates on food, travel and experiences in your city, download the Curly Tales App. Download HERE.