Some of Al Ain’s quieter farms may soon be welcoming visitors. The Authority of Social Contribution – Ma’an, working with the Abu Dhabi Agriculture and Food Safety Authority (ADAFSA), has launched the Nama Initiative to bring underused farms in the Al Ain region back to life.
What Is The Nama Initiative?
The plan is to turn selected farms into sustainable destinations that blend agriculture, tourism and business, built around authentic farm experiences, innovation and digital tools. Amid growing interest in experiences linked to nature and the UAE’s environment, farms are being seen as places visitors can actually spend time in. Authorities say it should raise the farming sector’s contribution to the local economy and support Abu Dhabi’s push towards a more diversified, sustainable future.
What Farm Owners Will Get
Owners of eligible farms chosen for the programme will receive guidance on running a farm, creating agricultural and heritage experiences, and tightening day-to-day operations. They will also get technical and on-site consultations to help their farms get ready for visitors and start earning.
Who Is Doing What
Ma’an will look after governance, financial management and coordination between partners, helping owners of eligible farms develop their businesses and take a bigger part in the local economy.
Dr Tareq Ahmed Al Ameri said Nama supports the rules on farm economic activity, under which farm owners and licensed establishments in Abu Dhabi can carry out 145 approved activities. These cover plant production, supporting food activities and recreational ones that add to the agritourism experience.
Abdullah Humaid Al Ameri, Director General of Ma’an, called the initiative a model for community and economic development. It’s the one that revives agricultural heritage and gives local people a bigger role in the economy.
How The Pilot Will Work
Nama begins with a pilot covering a limited number of selected farms in Al Ain. It includes full farm assessments, technical and operational support, and awareness campaigns promoting agri-tourism and heritage tourism. Officials will also monitor performance and measure the economic and social impact. This is how the next stage will be decided.
Also Read: Rain And Hail Hit Parts Of The UAE As A Strong Storm Sweeps Al Ain
Expansion to more farms will depend on evaluation results, performance indicators, and the quality of the experience visitors get.
What We Don’t Know Yet
No announcement of the number of farms, their names, or any opening dates has come out yet. Also, they have details on how owners can apply. We will update this story when more information is shared.
Cover Image Courtesy: Visit Abu Dhabi/Website
FAQs
Can any farm owner apply, and when does it start?
Not yet, as far as announced. Nama begins with a pilot covering selected farms in Al Ain, and expansion will depend on the pilot’s results. The number of farms, opening dates and application details haven’t been shared.
Who launched it?
The Authority of Social Contribution – Ma’an launched it in partnership with the Abu Dhabi Agriculture and Food Safety Authority (ADAFSA). Ma’an will handle governance, financial management and coordination among partners.
