Not 1 Or 2, But 5 Renowned Hotels In Dubai To Be Renamed On 1st January 2024!

A new chapter for Address Dubai Mall and Address Boulevard.

by Deeplata Garde
Not 1 Or 2, But 5 Renowned Hotels In Dubai To Be Renamed On 1st January 2024!

In a significant announcement, Abu Dhabi National Hotels (ADNH) revealed a strategic rebranding initiative, set to take effect from January 1, 2024. The iconic Address Dubai Mall and Address Boulevard, currently under Emaar’s portfolio, will transform, stepping into the prestigious Kempinski brand umbrella.

Kempinski The Boulevard Dubai & Kempinski Central Avenue Dubai

 

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Commencing January 1, 2024, the two distinguished properties will be officially renamed as Kempinski The Boulevard Dubai (formerly Address Boulevard) and Kempinski Central Avenue Dubai (formerly Address Dubai Mall). ADNH assured that these properties, synonymous with luxury, will undergo meticulous enhancements to align with the Kempinski brand while maintaining the impeccable standards of opulence for which they are renowned. Guests can anticipate a seamless service experience throughout the transition.

Emaar’s Evolution & Abu Dhabi National Hotel’s Acquisition

Over the past decade, Emaar has divested several Address properties, with the two flagship hotels now set to join the Kempinski brand. ADNH acquired these properties, along with Address Dubai Marina, Vida Downtown, and Manzil Downtown. All were signed in a significant deal in 2018, valued at approximately Dh2.2 billion.

Founded in 2008 by Emaar Hospitality Group, Address Hotels and Resorts has been a beacon of luxury in the hospitality industry. Emaar Hospitality Group also oversees the management of hotels under various renowned brands, including Rove Hotels, Vida Hotels and Resorts, and Armani.

Also Read: Emerald Palace Kempinski, Dubai Offers An ‘All-Day’ Spa Deal For Couples This Valentine’s Day

The Evolution of Hospitality Brands in 2024

As part of the 2018 agreement, ADNH entered into long-term management agreements with Emaar. It was for the continued operation of the Address and Vida brands. However, the upcoming year will mark a significant shift for all five properties acquired by ADNH. Address Dubai Marina will adopt the name JW Marriott Hotel Marina. Vida Downtown Dubai Hotel will be rebranded as Hotel Boulevard. Autograph Collection and Manzil Downtown Dubai Hotel will transform into The Heritage Hotel, Autograph Collection.

Kempinski’s Presence in Dubai, A Growing Legacy

Dubai already hosts the Kempinski Hotel Mall of the Emirates and Kempinski Hotel & Residences Palm Jumeirah. The landscape is set to evolve further with the anticipated opening of Kempinski Residences The Creek Dubai in 2025. Also, it will mark the region’s inaugural standalone Kempinski private residences.

ADNH paves the way for a new era for these iconic properties. Dubai’s hospitality scene anticipates an exciting blend of tradition and innovation under the esteemed Kempinski.

Cover Image Courtesy: Address Boulevard/  Website

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