Other than our undying love for cricket, we, Indians, love to watch movies. To us, they are not just a medium of entertainment, but a medium to leave our problems behind and immerse ourselves into the reel life of the story. Though many of us have the luxury of watching a new release in multiplexes, there is a majority of the crowd who have no access to such privilege. In order to make cinema accessible to rural areas of India, BookASmile started an initiative called ‘Reels In Wheels’. Here’s everything you need to know about this amazing charitable drive!
‘Reels of Wheels’ With BookASmile
People in villages across India are waiting to have access to basic necessities to live a dignified life. Therefore, watching movies in theatres sounds like a luxury. But not anymore! BookASmile — a charitable initiative by BookMyShow organised to give rural people a chance to watch some beautiful and regional movies on a screen.
BookASmile’s ‘Reels In Wheels’ is a drive that is responsible for spreading the love for cinemas. And more than 350 villages in India had the opportunity to watch and love these movies. The drive in collaboration with Caravan talkies and Nargis Dutt Foundation has travelled across twelve villages like Maharashtra, Rajasthan, Punjab, Jharkhand, Haryana, Odisha, Uttar Pradesh, Tamil Nadu, Kerala, Chhattisgarh, Madhya Pradesh and Telangana.
Also Read: Supreme Court Rules That Cinema Halls Can Have No Outside Food Policy, Can Fix Rates As They Please
And more than 72,000 people have watched regional talents like Bhirkit (Marathi), K.G.F: Chapter 2 (Hindi), Lekh (Punjabi), Tu Mora OK (Odia), Malayankunju (Malayalam), Acharya (Telugu) and My Dear Bootham (Tamil) in a specialised curated open–air setup.
Love For Films!
It was because of Dadasaheb Phalke that India got its first film! And today the industry has become a large revenue generator with multiple regional stories being showcased. While people in cities have access to these modes of entertainment, a large section still has to walk miles to watch movies. To bridge this gap between urban and rural areas, initiatives like ‘Reels In Wheels’ work wonders!
Also Read: Watch Movies For Just ₹75 On National Cinema Day On September 16
Cinema is not just a three-hour film, it is an escape from reality. But most importantly, it is a reflection of society.
Cover Image Courtesy: Press Release