India’s love for cricket is undeniable. It’s a game that ignites passion, fosters dedication and stirs profound emotions among spectators nationwide. Bringing these emotions to life, India’s homegrown billion-dollar brand, Thums Up, has consistently led the way with iconic campaigns that enhance the cricket viewing experience for fans.
Setting New Benchmarks: Thums Up’s Captivating Campaign ‘World Cup Toofani Tour’
As the cricket fever intensifies with the ICC Men’s T20 World Cup approaching in June, Thums Up has fastened its seatbelt with a captivating campaign. The ‘World Cup Toofani Tour’ campaign sets new benchmarks in consumer engagement, celebrating cricket’s enduring passion.
Offering a unique experience, lucky winners fly to the ICC T20 World Cup in the West Indies on Toofan, an exclusive branded chartered plane. Departing from Mumbai on June 24th, winners will embark on a remarkable journey with an opportunity to fly with the ICC T20 Men’s World Cup trophy. The highlight of the campaign is witnessing the World Cup semi-finals from premium seats, where the essence of Toofan engulfs fans in pure exhilaration.
Thums Up’s unwavering commitment to engaging fans and its deep-rooted connections with the sports world shine through its innovative endeavours. Cricket enthusiasts secured a seat on Toofan by scanning select Thums Up packs and registering online over two and a half months. This unique initiative allowed one lucky winner to embark on a thrilling journey each day.
Embodying the spirit of cricket, Thums Up’s campaign features cricket legends Virender Sehwag and Yuvraj Singh adding to the thrill of the travellers. It highlights Thums Up’s commitment to championing the sport and enhancing fan experiences to exceptional levels.
Legacy of Iconic Campaigns: Elevating Fan Experiences
Year after year, the brand has stayed ahead in enhancing fresh ideas that bring fans closer to the action. For instance, Thums Up’s ‘Stump Cam’ revolutionised cricket viewing by providing access to the game’s excitement.
Thums Up is collaborating with Disney+ Hotstar on ‘Thums Up Fan Pulse’. It will feature cricket legends like Sourav Ganguly and Yuvraj Singh and will be hosted by Harsha Bhogle. It demonstrates Thums Up’s commitment to strengthening meaningful connections. Introducing the ‘Shah Rukh Khan Believer BOT’ added a personalised touch, enhancing the cricket viewing experience.
Also Read: Kolkata Street Vendor Sells Daab & Thums Up Fuchka. Foodies Say “Thoda Sa Zeher Bhi Daaliye”
And now as the ‘Toofani Tour’ takes flight, Thums Up reaffirms its role as more than just a beverage brand. It embodies passion and unwavering dedication to sports. Every sip of Thums Up invites fans to embrace the thrill of the game.
Cover Image Credits: Supplied
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