Thinking of buying your first home in Dubai? The Dubai Home Festival has added another reason to take the plunge. One eligible resident who registers for the First-Time Home Buyer Program for the first time during the festival could win a home makeover worth AED 100,000 from prize partner Chattels & More. You don’t have to make a purchase to enter the draw.
How To Enter The Draw
The eighth Dubai Home Festival (DHF) runs from 16 October to 1 November under the theme ‘MAKE DUBAI HOME’. Organised by the Dubai Festivals and Retail Establishment (DFRE), the festival is offering the prize to encourage more residents to take their first steps towards homeownership.
To qualify for the draw, residents must register for the First-Time Home Buyer Program for the first time during the festival dates. Those who registered before the festival should check the official rules to confirm whether they qualify.
Interested residents can register through the Dubai Land Department website or the Dubai REST app, where they can also find information about eligibility.
What Does The First-Time Home Buyer Program Offer?
Launched in 2025 by the Dubai Land Department and the Dubai Department of Economy and Tourism, the programme aims to make buying a home in Dubai more accessible.
It brings together 22 participating property developers and five financial institutions: Emirates NBD, Emirates Islamic Bank, Dubai Islamic Bank, Commercial Bank of Dubai and Mashreq Bank.
Eligible participants can benefit from priority access to selected property launches and home financing options offered by participating banks. These benefits are subject to each provider’s conditions and the buyer meeting the relevant eligibility requirements.
The partnership connects the process of buying a home with the next step, making it feel like your own. The AED 100,000 makeover from Chattels & More gives one winner the opportunity to refresh their living space after taking that first step towards homeownership.
Mohammed Feras Arayqat, Vice President of Retail Calendar and Promotions at DFRE, said the collaboration supports the festival’s wider aim of helping residents build a life in Dubai, extending its focus beyond shopping and home retail.
Also Read: Dubai Festival City Mall Has A New Rooftop Bar To Offer & We Are In Awe!
What Else Can You Expect At Dubai Home Festival?
Running until November 1st, DHF features retail offers, interior design inspiration, experiences and rewards across the city.
Strategic partners include Al Futtaim Malls, covering Dubai Festival City Mall and Festival Plaza; Dubai Holding, including Ibn Battuta and Palm Jumeirah Mall; and Majid Al Futtaim, which includes City Centre Deira, City Centre Mirdif and Mall of the Emirates.
For residents planning their first property purchase, the festival offers an opportunity to explore homeownership options while discovering ideas to make a new place feel like home.
Cover Image Courtesy: Supplied
FAQs
How do I enter the draw?
Register for Dubai’s First-Time Home Buyer Program for the first time between 16 October and 1 November 2026, through the Dubai Land Department website or the Dubai REST app. You’re entered automatically, no purchase is required, and the campaign’s terms and conditions apply.
What does the First-Time Home Buyer Program offer?
Launched in 2025 by Dubai Land Department and the Dubai Department of Economy and Tourism, it connects eligible buyers with 22 developers and five financial institutions. Benefits include priority access to select property launches and tailored home financing from participating banks, subject to eligibility and terms.
When is Dubai Home Festival 2026?
The eighth edition runs from 16 October to 1 November 2026 under the theme ‘MAKE DUBAI HOME’, organised by Dubai Festivals and Retail Establishment (DFRE).
